AOL Founder's Latest Lifestyle Choice: "AOL Founder's Latest Lifestyle Choice
Case Invests $20 Million in Firm That Markets Healthful Living
By Annys Shin
Washington Post Staff Writer
Tuesday, August 9, 2005; Page D01
America Online Inc. founder Steve Case is investing $20 million in a producer and distributor of yoga and Pilates videos, part of his ongoing bet that activities once associated with a new-age lifestyle are going mainstream.
Case is going into business with Jirka Rysavy, chief executive of Gaiam Inc., who lives in a cabin outside Boulder, Colo., with no running water and an outhouse for a master bath. Rysavy said he and Case had 'an alignment in mission.'
An article in the LA Times talked about a guy -- perhaps it was Rysavy??? -- who was in deep do-do with the FDA because of his "healing labels."