Viral video killed the reality TV star - Pittsburgh Tribune-Review Michael D. Rechtenwald, an English professor and postdoctoral fellow at Carnegie Mellon University, thinks he knows where the road ends: mostly nowhere.
'I don't think this is a lasting fame,' he said. 'This moment, it's perhaps a flash in the pan.'
Rechtenwald, a culture maven who teaches a counterculture summer course, 'The Beats to Hip-Hop,' and has appeared on MSNBC's 'Scarborough Country,' said what's unique about the viral video phenomenon might not last for long. The viral video star has total control over his material and distribution, and is capable of gaining for himself 'lots of exposure with minimal cost' because of the limitless possibilities of the Internet.
Sunday, July 16, 2006
Viral video killed the reality TV star - Pittsburgh Tribune-Review
Mike gets some ink in The Trib.