Dick's buys naming rights to Colo. sports complex Dick's Sporting Goods has signed a 20-year naming rights deal to put its name on a Colorado property being touted as the largest soccer sports complex in the world.
The new Dick's Sporting Goods Park, scheduled to open in April, will be home of the Major League Soccer team Colorado Rapids and will include an 18,000-seat outdoor stadium and 24 outdoor fields, according to the announcement from site owner Kroenke Sports Enterprises.
The sports complex will anchor a 917-acre public-private project in Commerce City, Colo., that will also include a new municipal hall, retail stores and a visitors' center for the nearby Rocky Mountain Arsenal Wildlife Refuge.
Financial terms of the deal were not disclosed.
Wednesday, November 08, 2006
Dick's buys naming rights to Colo. sports complex
Seems like a nice investment and complex. Too bad it is in a different time zone.