Monday, April 30, 2012

Fwd: No Hulu for You

---------- Forwarded message ----------
From: Josh Levy, <>

This is how we watch TV in the 21st century: We fire up our laptops, our Roku boxes or our mobile devices. We open Hulu. We search for Parks and Recreation. Done.

But Hulu's owners — Disney, News Corp. and Comcast, which respectively own ABC, Fox and NBC — are trying to ruin this experience.1 If they have their way, you'll need a cable subscription to watch any TV show on the Internet.

Tell the Three Top Executives of the Companies Behind Hulu: You Can't Stop the Future of TV

Back in the days before cable, people paid nothing to access network TV over the air. But cable programmers introduced a new model: You pay a lot of money to subscribe to a bundle of channels and then you get all the TV shows you want — and many more that you don't want.

It turns out people don't want to pay exorbitant fees for hundreds of channels they'll never watch (Bruce Springsteen wrote "57 Channels and Nothin' On" even before the advent of DogTV).

Enter Hulu. The Internet TV site makes it easy for you to watch the shows you want to watch, when you want to watch them, for free. If you want to view them on your mobile device or with an Internet-connected TV, you pay a small monthly fee. That fee, along with traditional commercials, generates revenue.

Hulu now boasts 31 million subscribers who like it that way. It's how many of us watch TV, and an innovative model for the future of online entertainment.

But Hulu's owners, including Brian Roberts, Bob Iger and Rupert Murdoch, are chucking all of that out the window.

These gatekeepers at Comcast, Disney and News Corp are moving to an "authentication" system that would allow only cable TV subscribers to access Hulu.

Tell Hulu's Owners: Don't Destroy the Future of TV.

These guys are trying to put the Internet genie back in the bottle while destroying the concept of free television that dates back to the earliest days of the medium. It's up to us to tell them to stop.


Josh, Tim, Candace and the rest of the Free Press team 

1. "TV in Real Dime," the New York Post, April 30, 2012:

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