Mark Rauterkus Mark@Rauterkus.com
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As fit citizens, neighbors and running mates, we are tyranny fighters, water-game professionals, WPIAL and PIAA bound, wiki instigators, sports fans, liberty lovers, world travelers, non-credentialed Olympic photographers, UU netizens, church goers, open source boosters, school advocates, South Siders, retired and not, swim coaches, water polo players, ex-publishers and polar bear swimmers, N@.
And as you can see, we LOVE business books here at the ASK Method Company:
I get asked all the time to recommend books, and I love getting recommendations as well.
So I thought I would share 7 of our "Must-Read Marketing Books."
I hope you find something new to add to your reading list!
#1: Invisible Selling Machine: 5 Steps to Crafting an Automated Evergreen Email Campaign that Literally Makes Sales While You Sleep
This classic from my friend and colleague "the other Ryan" over at Digital Marketer walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans.
#2: Everything is Figureoutable
Courage and Grit is one of our company values, and this book is ALL about the one belief that changes everything: everything is figureoutable, and you can do anything you set your mind to. You'll learn the habit that makes it 42% more likely you'll achieve your goals, how to overcome a lack of time and money, and how to deal with criticism and imposter syndrome on the way to achieving your dreams.
#3: Growth Hacker Marketing
Another one of our company values is "Continuous Improvement" and nothing represents that better than "growth hacking." Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Ryan Holiday explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
#4: Getting Everything You Can out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
This book was first released in 2000, and yet it's still relevant 22 years later. One of the legendary marketing experts of our time, this book is one that I read in my early years of business. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.
#5: Giftology: The Art & Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
This book isn't a traditional "marketing" book, but if you've ever received a gift, you know just how meaningful it can be. This book shows how strategic "giftology" can help cut through the noise and create real business relationships that last. Speaking for myself, I know I am still talking about a pair of headphones that someone sent me, even though I still have them in the box. That's how powerful gifts can be.
#6: Marketing, A Love Story: How to Matter to Your Customers
So many people have a fear of "marketing" because they see it as a necessary evil, or a way to manipulate people. This book helps to reimagine marketing as a way to do better work and matter to our customers. This resonates deeply with me because ASKing better questions and following the market is at the core of what we do here at the ASK Method Company.
#7: Published: The Proven Path from Blank Page to 10,000 Copies
Writing a book can be one of the most powerful marketing tools ever created. I've seen this firsthand, as my books ASK and Choose continue to reach millions of people around the world. I've known Chandler for close to 15 years and he is the real deal, with 6 best-selling books! So if you dream of writing a book, or you have a book and want to sell MORE of it, I highly recommend this one.
What about you?
Do you want to know more about writing, publishing, or selling YOUR own book?
If so, we MIGHT just have something special coming up soon, so if you want a heads up about that…
Ryan Levesque, Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and Creator of the ASK Method®
The ASK Method® Company is a 5-Time Inc. 5000 Fastest Growing Company Honoree - 2017, 2018, 2019, 2021 (ASK), 2021 (Bucket)
FTC DISCLOSURE: Any income claims shared by my students, friends, or clients are understood to be true and accurate, but are not verified in any way.