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to the brand
A. The xxxx increases sales by $200,000 a year and profits by $95,000.
B. The brand expands it’s product-line to include “intelligence
products” (i.e. publications).
C. The brand's logo and sales materials are prominently displayed on the
products packaging throughout the life of the product.
the exclusive-period, the chosen Syndicate products, which carry The brand logo, are sold in alternative markets; such as bookstores,
magazines, and sports dealers.
E. The brand takes a leadership role in the minds of the consumers.
F. The brand joins the marketing trend of advertising inside books.
G. The brand utilizes the talents of its advisory coaches in meaningful,
product related tasks without having to expend energy in managing
H. The brand can refer all author inquiries directly to the Syndicate for
future product-development proposals.
I. The brand can pick-and-choose from a selective list of excellent,
well-researched products available to the Syndicate.
Syndicate products allow The brand the opportunity to enrich the
sports-specific knowledge of The brand’s customer base. Informed
and smarter consumers become more active and dedication to their
Syndicate products allow the brand to teach and reach entry-level
participants about subtle issues in their sports activities.
brand can choose to either end or extend the agreement with the
Syndicate following the first year of operation.
M. The brand and Syndicate can grow in future years and extended product
offerings into a variety of additional sports
the first year including: Water Polo, Diving, Synchronized Swimming,
Triathlons, Cycling, Aerobic Fitness, Running, Track & Field,
Volleyball, Crew, etc.
Syndicate products give salespeople another type of hook and
interaction with potential customers.
O. The brand has a no-risk purchase plan with a guaranteed supplier at a
P. The brand becomes a cutting-edge resource to the sports community
without any of the research and development expenses.
A. The brand dedicates one-half page of their catalog to promote two
products produced by the Swimming Support Syndicate.
the contract is extended in future years, the catalog’s page-space
size will be adjusted.
Syndicate provides professionally-prepared, camera-ready art for the
half-page promotion in The brand catalog.
art can be used by the brand’s art director. However, the catalog
art-director can illustrate and promote the products however The brand feels appropriate.
Syndicate’s art is provided as a suggestion and cost-saving
alternative for the brand.
C. The brand purchases products from the Sports Support Syndicate under the
terms of a risk-free buying contract.
Syndicate will inventory all products to minimize The brand cost for
stock and inventory.
Syndicate will credit or buy-back all unsold and returned items to
protect The brand from all wasted stock.
Syndicate products will carry a 30-day, no-questions-asked,
money-back guarantee for customers.
Syndicate will pay a $5.00 fee to The brand (or The brand dealers)
for their time to process all money-back guarantees from customers.
returned products need to be shipped to the Syndicate.
Syndicate will supply products to The brand in a 14-day delivery
schedule. The Syndicate will insure prompt delivery and the
elimination of all back-orders.
D. The brand will have a one-year period for exclusive sales for the chosen
1. The brand will have the opportunity to extend the exclusive period with
one option year if the product’s sales meet base-line projections
and the product’s catalog promotion continues.
the exclusive period, the Syndicate will continue to supply the
product to brand under the existing sales terms.
the exclusive period, the Syndicate can expand the product’s sales
to include other distributors, dealers and markets in addition to The brand .
Syndicate reserves the right to operate it’s own Order Center and
sell the exclusive products to Syndicate retail customers.
Syndicate will research and prepare a complete report to The brand six months following the first catalog mailing.
Syndicate will review the sales activities and profitability of the
Syndicate will present all the options for product offerings for the
second year of operation.
first year, the Syndicate presents two products in swimming. One
product is designed for individual swimmers, the other product is
designed for teams and coaches.
future years, the Syndicate can present products in many activities.
The high-sales products can remain in the catalog for more than one
David C. Salo
Salo is a scientist, and he has done a controlled study for The brand on swim suit performance. He is a personable writer and
advocate of the Low-Yardage/High-Intensity Training which won Paul
Blair a National Team Title and keeps Brad in top sprinting form at
the Master’s level.
will be written by Rowdie Gaines, former world record holder and
Olympic Gold Medal swimmer.
book (included for your review)
on physiology, workout design, glossary and practices.
24 double-sided, water-proof workout cards. One sample workout card
c) The brand Catalog
custom catalog can be printed especially for the SprintSalo
package if you choose not to use the full catalog.
pair of swim goggles shrink wrapped into a top pocket on the outside
of the package.
is contained in an attractive, colorful case suitable for retail
Price = $35.00.
Price for brand ’ Dealers = $20.00.
c) The brand ’ Factory Price $15.00.
Author made more than 150 advance sales of the $10.00 workout book
with a one-line mention in the back of his Swimming World column.
Don Gambril and Jonty Skinner
market is swimming coaches and sports scientists.
page, softcover book
computer data disk for $25.00 on mail-in offer directly to the
Price = $29.95
Price for brand ’ Dealers = $10.00
c) The brand ’ Factory Price = $5.95
sells 5,000 units
of $35.00 x total sales = $160,000. gross sales.
of $15.00 x total sales = $75,000. product costs.
Profits from SprintSalo
of quarter page in The brand catalog = ?
sells 2,000 units
of $29.95 x total sales = $59,900.
of $5.95 x total sales = $11,900.
Profits from Tide
of quarter page in The brand catalog = ?
of the Sports Support Syndicate
Syndicate has an extensive business plan which can be sent to The brand for review, if you desire.
Sports Support Syndicate, recently formed by Mark Rauterkus, was
established to fill a need in the marketplace as a distributor of
“Sports Intelligence Products.”
2. The Syndicate product-line includes more than 10,000 titles, believed to
be the largest offering of sports-related products anywhere.
Syndicate thrives by building double-win relationships with
magazine publishers are on the growing list of publishers who are
taking an active interest in the Syndicate’s services.
Press serves as the Syndicate’s Order Center.
interact with the Syndicate to create specific product development
items while capitalizing on the profits.