Deal with a suit maker -- didn't develop

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Sports Support Syndicate’s

proposal to the brand

I. Benefits For brand.

A. The xxxx increases sales by $200,000 a year and profits by $95,000.

B. The brand expands it’s product-line to include “intelligence products” (i.e. publications).

C. The brand's logo and sales materials are prominently displayed on the products packaging throughout the life of the product.

D. Following the exclusive-period, the chosen Syndicate products, which carry The brand  logo, are sold in alternative markets; such as bookstores, magazines, and sports dealers.

E. The brand takes a leadership role in the minds of the consumers.

F. The brand joins the marketing trend of advertising inside books.

G. The brand utilizes the talents of its advisory coaches in meaningful, product related tasks without having to expend energy in managing these projects.

H. The brand can refer all author inquiries directly to the Syndicate for future product-development proposals.

I. The brand can pick-and-choose from a selective list of excellent, well-researched products available to the Syndicate.

J. The Syndicate products allow The brand the opportunity to enrich the sports-specific knowledge of The brand’s customer base. Informed and smarter consumers become more active and dedication to their recreational activity.

K. The Syndicate products allow the brand to teach and reach entry-level participants about subtle issues in their sports activities.

L. The brand can choose to either end or extend the agreement with the Syndicate following the first year of operation.

M. The brand  and Syndicate can grow in future years and extended product offerings into a variety of additional sports

after the first year including: Water Polo, Diving, Synchronized Swimming, Triathlons, Cycling, Aerobic Fitness, Running, Track & Field, Volleyball, Crew, etc.

N. The Syndicate products give salespeople another type of hook and interaction with potential customers.

O. The brand  has a no-risk purchase plan with a guaranteed supplier at a minimal expense.

P. The brand  becomes a cutting-edge resource to the sports community without any of the research and development expenses.

II. Agreement Details

A. The brand  dedicates one-half page of their catalog to promote two products produced by the Swimming Support Syndicate.

1. If the contract is extended in future years, the catalog’s page-space size will be adjusted.

B. The Syndicate provides professionally-prepared, camera-ready art for the half-page promotion in The brand catalog.

1. This art can be used by the brand’s art director. However, the catalog art-director can illustrate and promote the products however The brand  feels appropriate.

2. The Syndicate’s art is provided as a suggestion and cost-saving alternative for the brand.

C. The brand purchases products from the Sports Support Syndicate under the terms of a risk-free buying contract.

1. The Syndicate will inventory all products to minimize The brand cost for stock and inventory.

2. The Syndicate will credit or buy-back all unsold and returned items to protect The brand from all wasted stock.

3. The Syndicate products will carry a 30-day, no-questions-asked, money-back guarantee for customers.

a) The Syndicate will pay a $5.00 fee to The brand  (or The brand dealers) for their time to process all money-back guarantees from customers.

b) The returned products need to be shipped to the Syndicate.

4. The Syndicate will supply products to The brand  in a 14-day delivery schedule. The Syndicate will insure prompt delivery and the elimination of all back-orders.

D. The brand  will have a one-year period for exclusive sales for the chosen Syndicate products.

1. The brand  will have the opportunity to extend the exclusive period with one option year if the product’s sales meet base-line projections and the product’s catalog promotion continues.

2. After the exclusive period, the Syndicate will continue to supply the product to brand  under the existing sales terms.

3. After the exclusive period, the Syndicate can expand the product’s sales to include other distributors, dealers and markets in addition to The brand .

4. The Syndicate reserves the right to operate it’s own Order Center and sell the exclusive products to Syndicate retail customers.

E. The Syndicate will research and prepare a complete report to The brand  six months following the first catalog mailing.

1. The Syndicate will review the sales activities and profitability of the new venture.

2. The Syndicate will present all the options for product offerings for the second year of operation.

III. Product Descriptions

A. Overview

1. This first year, the Syndicate presents two products in swimming. One product is designed for individual swimmers, the other product is designed for teams and coaches.

2. In future years, the Syndicate can present products in many activities. The high-sales products can remain in the catalog for more than one year.

B. SprintSalo’s Practice Companion

1. Author, David C. Salo

a) Dave Salo is a scientist, and he has done a controlled study for The brand  on swim suit performance. He is a personable writer and advocate of the Low-Yardage/High-Intensity Training which won Paul Blair a National Team Title and keeps Brad in top sprinting form at the Master’s level.

b) Forward will be written by Rowdie Gaines, former world record holder and Olympic Gold Medal swimmer.

2. Package Includes:

a) SprintSalo book (included for your review)

(1) 92 pages

(2) softcover

(3) chapters on physiology, workout design, glossary and practices.

b) Workout cards

(1) The 24 double-sided, water-proof workout cards. One sample workout card is included.

c) The brand Catalog

(1) A custom catalog can be printed especially for the SprintSalo package if you choose not to use the full catalog.

d) A pair of swim goggles shrink wrapped into a top pocket on the outside of the package.

e) Everything is contained in an attractive, colorful case suitable for retail display.

3. Prices

a) Retail Price = $35.00.

b) The Price for brand ’ Dealers = $20.00.

c) The brand ’ Factory Price $15.00.

4. The Author made more than 150 advance sales of the $10.00 workout book with a one-line mention in the back of his Swimming World column.

C. Tide Teamwork

1. Author, Don Gambril and Jonty Skinner

2. Target market is swimming coaches and sports scientists.

3. Package Includes:

a) 250 page, softcover book

b) optional computer data disk for $25.00 on mail-in offer directly to the Syndicate.

4. Prices

a) Retail Price = $29.95

b) The Price for brand ’ Dealers = $10.00

c) The brand ’ Factory Price = $5.95

IV. Projected Sales Figures

A. SprintSalo sells 5,000 units

1. Price of $35.00 x total sales = $160,000. gross sales.

2. Cost of $15.00 x total sales = $75,000. product costs.

3. Sales Profits from SprintSalo = $85,000.

4. Cost of quarter page in The brand catalog = ?

B. Tide Teamwork sells 2,000 units

1. Price of $29.95 x total sales = $59,900.

2. Cost of $5.95 x total sales = $11,900.

3. Sales Profits from Tide Teamwork = $48,000.

4. Cost of quarter page in The brand catalog = ?

V. Background of the Sports Support Syndicate

A. The Syndicate has an extensive business plan which can be sent to The brand for review, if you desire.

B. Company Highlights

1. The Sports Support Syndicate, recently formed by Mark Rauterkus, was established to fill a need in the marketplace as a distributor of “Sports Intelligence Products.”

2. The Syndicate product-line includes more than 10,000 titles, believed to be the largest offering of sports-related products anywhere.

3. The Syndicate thrives by building double-win relationships with associates business.

a) Sport-specific magazine publishers are on the growing list of publishers who are taking an active interest in the Syndicate’s services.

b) Points Press serves as the Syndicate’s Order Center.

c) Authors interact with the Syndicate to create specific product development items while capitalizing on the profits.