Sunday, April 26, 1998

Going out to hold meetings about the budding SportSurf.net

News Media Alert and Invitation

Please pass along this message and pointer to others who might be interested.

April 26, 1998 - updated

Contact: Mark Rauterkus

Publisher, SportSurf.Net
108 S. 12th Street
Pittsburgh, PA 15203-1226 USA
mrauterkus@SportSurf.Net

Voice: 412-481-2540 - Eastern Time Daylight Only PLEASE
Cell: 412-720-0108 - When on the road


E-books (Electronic Books) Technology Briefings and FREE SuperCard Concepts Visits Eastern US Cities

Open invitation. Everyone welcome to attend.

Past Tour Locations:
San Antonio, Dallas, Pittsburgh, Cleveland and Corolla, NC

Future Tour Locations:
New York City, Long Island, Hartford, Boston and Corolla, NC

PITTSBURGH, PA -- 1998: E-books present a fantastic solution to a wide audience of readers and content authors. Learn about E-books and discover why the FN E-book document type is well positioned to become a "killer-application" in 1998 and beyond. Furthermore, an in-depth discussions of the possible future acquisition and resulting setting FREE of the technical assets of SuperCard family of titles, is part of the agenda.

FootNotes is an internet-linked, interactive multimedia electronic publishing, authoring and delivery system target to the education sector.

Students and teachers can use point-and-click methods to create documents that engage the internet. These web-linked E-books with pages, chapters, index, glossary, citation references give access unlimited multimedia files. The client-side E-books can grab files on any local disk, CD, Syquest, Zip or network. The E-books remove most mysteries of downloading any FTP file or http page. The E-books also live-link to the user's Browser for direct URL connection.

FootNotes E-books are extendable by the addition of home-grown or third party plug-in modules. Supplied modules include an HTML Publisher, eMailer, Launcher and Browser-Assistant.

The Books are lockable by the author and the free player allows for unlimited distribution. Registered users get to deploy the "Send to Bookshop" menu to automatically publish on the internet.

The latest release includes better email, LiveLinks to any browser and unlimited use of graphics as links.

Future releases, very speculative at this point, center upon the possible acquisition of the technical assets that are now being sold by Allegiant Technologies, Inc -- that include SuperCard. SuperCard makes the core foundation to the FN E-books platform. The S.S.S. Trust has been established to accept donations for the possible acquisition and freeing of the code base to SuperCard.

Independent publisher, Mark Rauterkus, of Pittsburgh, Pa. is touring to present information on E-books and the upcoming release of an academic E-book authoring tool, FootNotes Mac.

Rauterkus' book-imprint, Sports Support Syndicate, produced more than 100 titles in the past 10 years. "We've abandoned all book production and associated costs of paper, ink, storage, shipping and returns. The transition to strictly digital delivery has been a bumpy."

In 1989 the SSS released books with computer-disk supplements. Those E-books failed to gain marketplace acceptance. "Publishers and teachers with valuable lessons materials have living the saga of content positioning, hitting all the stops: CDs, web sites, email responders, e-zines, discussion groups, hybrids and shareware. We are gearing for DVDs as well. But, by far, the most elegant, most compelling, and most astonishing process and tool suite centers around FootNotes E-books."

The half-day events are being held to convey an understand and future vision for the E-book framework to early adapters and cutting-edge publishers. Authors, independent publishers, educational technology leaders in school districts, college professors, webmasters and multimedia producers should be interested in these tools and insights. Furthermore, Mac users who have used SuperCard and HyperCard should have keen interested in the advantages of these publishing format options.

The entire FootNotes on-line user manual is 44 pages in length. It is simple, interactive and extendable. Junior High classrooms can master these documents right from the start. Quizzes, homework assignments and lesson plans can all fit into FootNotes E-books. The E-books make sense for an academic setting.

The official new-product release date from the USA publisher was set to occur in March, 1989. However, a digital version of SuperCard could not be provided for the bundle as exected. So, the FootNotes E-book program has been made available, but without the fanfare of a first release, yet. Nonetheless, school site license options are available.

FootNotes Mac trial version is posted to the web and FTP site for free downloads. The trial version is free and allows for E-book authoring with a restricted number of pages.

Only the paid version of FootNotes entitles web authors to utilize the built-in posting to the publicly accessible internet bookshelves. The E-book contents can be exported into HTML and posted to the web. Or, E-books can be put onto the internet with a special FTP location set-up for each author and their E-book users.



A schedule of technology briefings includes:


Boston, Phili, New York, Hartford people should send an email message to Mark, mrauterkus@sportsurf.net.


These "work presentations" and discussions are part focus group, tutorial and consulting/feedback. The topic areas cover software development issues central to multimedia, RAD and software development

If you, or user-groups you know, are interested in meeting and spending a half-day of your time covering these topics with me this week --- please write.

The Phili meeting is going to be in Hatfield on Wed AM. (South of Allentown) The other meetings, Thurs, Fri. Sat. Monday the 30th, 1, 2, and 4th.

San Antonio, Tx., 2:00 pm, February 21, Hyatt Regency Hill Country Resort
9800 Hyatt Resort Drive, San Antonio, Tx 78251 phone: 210-647-1234

Local Host: Tommy Simmons, Employment Law Advisory Network, Inc.
www.hirenfire.com


Dallas, Tx., 7:00 pm, February 25, Univ. of Texas Dallas, Callier Center
1966 Inwood Road, Dallas, TX 75235

Map to the Callier center on the SportSurf.Net/tour web page.

Located half mile north of InfoMart.
Exit I-35 at Inwood. Right onto Medical Center Drive. Center on Left.
Look for Green Awning for entry.
Host: Paul Dybala, dybala@audiologyinfo.com phone: 214-905-3041


Dallas Part 2: 11:30 am, February 26, Tony Romas, Addison, TX
Beltline Road and Addison - Tony Romas Restaurant 972-661-2671

Local Host: Jeff Hoffman, jeff@timeleverresources.com
Time Lever Resources phone: 214-943-4522


Pittsburgh, Pa., 2:30 pm, March 6, Pittsburgh International Airport
Main Concourse, Air-Side, Fridays Restaurant, Fridays = 412-472-5160

Special Visitor: Robert Abrams, rhabrams@cats.ucsc.edu
Local Host: Mark Rauterkus phone: 412-481-2540


Cleveland area, Mentor, Ohio, 1:00 pm, March 17, Performance Concepts Inc.
7855 Division Drive, Mentor, Ohio 44060 phone: 216-974-9550

Host: www.pcioh.com
March 17 meeting is the date for the new product release.


Corolla, N.C., May 17, 1:00 pm.
Contact Mark Rauterkus, mrauterkus@SportSurf.Net


Background:

SportSurf.Net is teaming with academic programmer, Hugh Senior, Flexible Learning Company of the UK to promote, resell and support the FootNotes E-books. The hosting of the technology briefings are in preparation of the official USA release. The technology briefings include some focus group activities. There are no admission charges to attend the technology briefing, sans food and drinks.

FootNotes Mac is a new commercial software title that is geared for the Educational vertical markets. FootNotes Mac is the first in a series of FN E-book products. Various white papers and information tours are forthcoming to be delivered on or before March 17.

K-12 Solution Bundle Expected! Probable titles include:

  • SuperCard, www.Allegiant.Com
  • FootNotes, www.SportSurf.Net/FootNotes
  • WebAlias, www.Lakewoodsoftware.Com
  • Life Map for Concept Mapping, www2.ucsc.edu/mlrg/clr-conceptmapping.html
  • Cascading Style Sheets editor, http://interaction.in-progress.com

Thanks for your interest.


FAQs

I live near Philadelphia and may be interested in attending, but please fill me in a little more on the agenda. Is this SuperCard or FlameThrower or both?
Both
Is this you showing some of your work product,
Just a little bit -- as we talk about the possibilities of Killer Applications -- and FN E-Books come up in the talks.
Is this talking about the future of SC/FT based apps on the internet, or what?
Mainly the future.
Have you done these before?
Yes. 3 in Texas 2 months ago. Cleveland, Pgh.
Who has attended?
I've now met about 10 from the SuperCard list, and so. Some of my vendor partners and a couple authors have attended too. These are just small group meetings, but some have take some trips of some miles to attend and meet.
How have the meetings gone?
Very well. Great feedback. I realize objections. Lots of extra examples come out of them.
What are the objectives/goals for these meetings?
In part, to explain plans -- so to sharpen the saw when going to VCs (Venture Capital) in due time to help save the SC Assets.

I'm the one, who for the past year nearly, has advocated putting $ up to buy SC and FT and such, and then putting the code into the FREE REALM. I call this FREE SC. Not no-charge -- but rather OPEN SOURCE Code. I've got a trust fund open now to collect money to make this occur.

I think some info on the meetings is on my www site about tour, alert.

And, some info on the FREE SC promise is on the site too, about /Allegiant and the trust.

E-books (Electronic Books) Technology Briefings and FREE SuperCard Concepts Visits Eastern US Cities

News Media Alert and Invitation
Please pass along this message and pointer to others who might be interested.
April 26, 1998 - updated
Contact: Mark Rauterkus
Publisher, SportSurf.Net
108 S. 12th Street
Pittsburgh, PA 15203-1226 USA
mrauterkus@SportSurf.Net

Voice: 412-481-2540 - Eastern Time Daylight Only PLEASE
Cell: 412-720-0108 - When on the road


--------------------------------------------------------------------------------


E-books (Electronic Books) Technology Briefings and FREE SuperCard Concepts Visits Eastern US Cities
Open invitation. Everyone welcome to attend.

Past Tour Locations:
San Antonio, Dallas, Pittsburgh, Cleveland and Corolla, NC

Future Tour Locations:
New York City, Long Island, Hartford, Boston and Corolla, NC

PITTSBURGH, PA -- 1998: E-books present a fantastic solution to a wide audience of readers and content authors. Learn about E-books and discover why the FN E-book document type is well positioned to become a "killer-application" in 1998 and beyond. Furthmore, an in-depth discussions of the possible furture acquisition and resulting setting FREE of the technical assets of SuperCard family of titles, is part of the agenda.

FootNotes is an internet-linked, interactive multimedia electronic publishing, authoring and delivery system target to the education sector.

Students and teachers can use point-and-click methods to create documents that engage the internet. These web-linked E-books with pages, chapters, index, glossary, citation references give access unlimited multimedia files. The client-side E-books can grab files on any local disk, CD, Syquest, Zip or network. The E-books remove most mysteries of downloading any FTP file or http page. The E-books also live-link to the user's Browser for direct URL connection.

FootNotes E-books are extendable by the addition of home-grown or third party plug-in modules. Supplied modules include an HTML Publisher, eMailer, Launcher and Browser-Assistant.

The Books are lockable by the author and the free player allows for unlimited distribution. Registered users get to deploy the "Send to Bookshop" menu to automatically publish on the internet.

The latest release includes better email, LiveLinks to any browser and unlimited use of graphics as links.

Future releases, very speculative at this point, center upon the possible acquisition of the technical assets that are now being sold by Allegiant Technologies, Inc -- that include SuperCard. SuperCard makes the core foundation to the FN E-books platform. The S.S.S. Trust has been established to accept donations for the possible acquisition and freeing of the code base to SuperCard.

Independent publisher, Mark Rauterkus, of Pittsburgh, Pa. is touring to present information on E-books and the upcoming release of an academic E-book authoring tool, FootNotes Mac.

Rauterkus' book-imprint, Sports Support Syndicate, produced more than 100 titles in the past 10 years. "We've abandoned all book production and associated costs of paper, ink, storage, shipping and returns. The transition to strictly digital delivery has been a bumpy."

In 1989 the SSS released books with computer-disk supplements. Those E-books failed to gain marketplace acceptance. "Publishers and teachers with valuable lessons materials have living the saga of content positioning, hitting all the stops: CDs, web sites, email responders, e-zines, discussion groups, hybrids and shareware. We are gearing for DVDs as well. But, by far, the most elegant, most compelling, and most astonishing process and tool suite centers around FootNotes E-books."

The half-day events are being held to convey an understand and future vision for the E-book framework to early adapters and cutting-edge publishers. Authors, independent publishers, educational technology leaders in school districts, college professors, webmasters and multimedia producers should be interested in these tools and insights. Furthermore, Mac users who have used SuperCard and HyperCard should have keen interested in the advantages of these publishing format options.

The entire FootNotes on-line user manual is 44 pages in length. It is simple, interactive and extendable. Junior High classrooms can master these documents right from the start. Quizzes, homework assignments and lesson plans can all fit into FootNotes E-books. The E-books make sense for an academic setting.

The official new-product release date from the USA publisher was set to occur in March, 1989. However, a digital version of SuperCard could not be provided for the bundle as exected. So, the FootNotes E-book program has been made available, but without the fanfare of a first release, yet. Nonetheless, school site license options are available.

FootNotes Mac trial version is posted to the web and FTP site for free downloads. The trial version is free and allows for E-book authoring with a restricted number of pages.

Only the paid version of FootNotes entitles web authors to utilize the built-in posting to the publicly accessible internet bookshelves. The E-book contents can be exported into HTML and posted to the web. Or, E-books can be put onto the internet with a special FTP location set-up for each author and their E-book users.

--------------------------------------------------------------------------------

A schedule of technology briefings includes:

--------------------------------------------------------------------------------
Boston, Phili, New York, Hartford people should send an email message to Mark, mrauterkus@sportsurf.net.


--------------------------------------------------------------------------------
These "work presentations" and discussions are part focus group, tutorial and consulting/feedback. The topic areas cover software development issues central to multimedia, RAD and software development
If you, or user-groups you know, are interested in meeting and spending a half-day of your time covering these topics with me this week --- please write.


The Phili meeting is going to be in Hatfield on Wed AM. (South of Allentown) The other meetings, Thurs, Fri. Sat. Monday the 30th, 1, 2, and 4th.

--------------------------------------------------------------------------------
San Antonio, Tx., 2:00 pm, February 21, Hyatt Regency Hill Country Resort
9800 Hyatt Resort Drive, San Antonio, Tx 78251 phone: 210-647-1234
Local Host: Tommy Simmons, Employment Law Advisory Network, Inc.
www.hirenfire.com

--------------------------------------------------------------------------------
Dallas, Tx., 7:00 pm, February 25, Univ. of Texas Dallas, Callier Center
1966 Inwood Road, Dallas, TX 75235
Map to the Callier center on the SportSurf.Net/tour web page.

Located half mile north of InfoMart.
Exit I-35 at Inwood. Right onto Medical Center Drive. Center on Left.
Look for Green Awning for entry.
Host: Paul Dybala, dybala@audiologyinfo.com phone: 214-905-3041

--------------------------------------------------------------------------------
Dallas Part 2: 11:30 am, February 26, Tony Romas, Addison, TX
Beltline Road and Addison - Tony Romas Restaurant 972-661-2671
Local Host: Jeff Hoffman, jeff@timeleverresources.com
Time Lever Resources phone: 214-943-4522

--------------------------------------------------------------------------------
Pittsburgh, Pa., 2:30 pm, March 6, Pittsburgh International Airport
Main Concourse, Air-Side, Fridays Restaurant, Fridays = 412-472-5160
Special Visitor: Robert Abrams, rhabrams@cats.ucsc.edu
Local Host: Mark Rauterkus phone: 412-481-2540

--------------------------------------------------------------------------------
Cleveland area, Mentor, Ohio, 1:00 pm, March 17, Performance Concepts Inc.
7855 Division Drive, Mentor, Ohio 44060 phone: 216-974-9550
Host: www.pcioh.com
March 17 meeting is the date for the new product release.

--------------------------------------------------------------------------------
Corolla, N.C., May 17, 1:00 pm.
Contact Mark Rauterkus, mrauterkus@SportSurf.Net

--------------------------------------------------------------------------------

Background:
SportSurf.Net is teaming with academic programmer, Hugh Senior, Flexible Learning Company of the UK to promote, resell and support the FootNotes E-books. The hosting of the technology briefings are in preparation of the official USA release. The technology briefings include some focus group activities. There are no admission charges to attend the technology briefing, sans food and drinks.

FootNotes Mac is a new commercial software title that is geared for the Educational vertical markets. FootNotes Mac is the first in a series of FN E-book products. Various white papers and information tours are forthcoming to be delivered on or before March 17.

K-12 Solution Bundle Expected! Probable titles include:
SuperCard, www.Allegiant.Com
FootNotes, www.SportSurf.Net/FootNotes
WebAlias, www.Lakewoodsoftware.Com
Life Map for Concept Mapping, www2.ucsc.edu/mlrg/clr-conceptmapping.html
Cascading Style Sheets editor, http://interaction.in-progress.com
Thanks for your interest.

--------------------------------------------------------------------------------

FAQs

I live near Philadelphia and may be interested in attending, but please fill me in a little more on the agenda. Is this SuperCard or FlameThrower or both?

Both

Is this you showing some of your work product,

Just a little bit -- as we talk about the possibilities of Killer Applications -- and FN E-Books come up in the talks.

Is this talking about the future of SC/FT based apps on the internet, or what?

Mainly the future.

Have you done these before?

Yes. 3 in Texas 2 months ago. Cleveland, Pgh.

Who has attended?

I've now met about 10 from the SuperCard list, and so. Some of my vendor partners and a couple authors have attended too. These are just small group meetings, but some have take some trips of some miles to attend and meet.

How have the meetings gone?

Very well. Great feedback. I realize objections. Lots of extra examples come out of them.
What are the objectives/goals for these meetings?

In part, to explain plans -- so to sharpen the saw when going to VCs (Venture Capital) in due time to help save the SC Assets.

I'm the one, who for the past year nearly, has advocated putting $ up to buy SC and FT and such, and then putting the code into the FREE REALM. I call this FREE SC. Not no-charge -- but rather OPEN SOURCE Code. I've got a trust fund open now to collect money to make this occur.

I think some info on the meetings is on my www site about tour, alert.

And, some info on the FREE SC promise is on the site too, about /Allegiant and the trust.

Sunday, April 12, 1998

Discussion, Ads in online journals - flames came close

Subject:     Re: Ads in online journals, was: Re: CBC and Liblicense list
Sent:        4/12/98 3:18 PM
Received:    4/12/98 4:42 PM
From:        Mark Rauterkus, mrauterkus@sportsurf.net
Reply-To:    liblicense-l@lists.yale.edu
To:          liblicense-l@lists.yale.edu

Hi,

The following message, my first here, is a wake up call of sorts - be it a
bit on edge and "counter culture" to what I'm seeing in this discussion.
I've been lurking on this list for a few weeks, and I'm scratching my head
with shock at the nature of some of these comments. Mine is an attitude to
promote the freedom of expression and the free-marketplace of ideas. I was
under the impression that libraries are for "access" --- yet most of you
want to be playing gatekeepers of old school methods. 

Hold onto your hat. Reactions welcomed.

>I agree with Ann's concerns.  By subscribing to the product we may be
>implicitly endorsing the products being advertised. 

You must then unsubscribe your library from every newspaper and popular
magazine published. You must unplug all computers from the internet. You
might as well poke out your eyes, plug your ears and live life through
your nose.

> If the cost of
>aggregation and distribution are covered by advertising we should not have
>to pay anything.  In that case, we would add a disclaimer stating that we
>do not endorse the products.  Miriam Drake

Take a ride down the road -- notice the billboards. Notice the handbills,
perhaps near the door to your library and/or around campus.

I'm going to take an unpopular stance here -- but I have the impression
that the people who walk into libraries have brains between their ears. 
Readers are smart and can think for themselves without "added disclaimers
stating that YOU do NOT endorse the product because of this AD." 

In another post an acquisition librarian wrote:
>We seem to be using terms like "sponsorship" and "advertising" almost
>interchangeably here -- but am I wrong in thinking that the two are
>actually very different?  

Yes. The two terms and the meaning of each are very different.  However,
if one is sitting high in an ivory tower or riding on a "high horse" --
they might look to be the same. 

>I'm thinking of the difference between the
>underwriting that you see with public broadcasting (where sponsors are
>mentioned and their products or services described, but there's little or
>no "hyping" of the product itself) and the advertising that you see on
>commercial TV or in magazines. 

Might you be in a dream world? Hyping? Who wants to carry around a
"hype-meter?" 

> I'd feel more comfortable about seeing the
>former in online journals than the latter, although I'm not sure I can
>justify that feeling philosophically -- after all, most of the print
>magazines and many of the journals we provide to patrons are full of
>traditional advertising, so why should anyone expect an electronic product
>to be different? 

You shouldn't. You are right. Advertising is in the magazines and popular
press things. Advertising is everywhere and you can't and should not bat
another eye at its presence. 

Background:

I'm a publisher. Over the past 15 or so years I've put out products
(books, (hardcover, softcover, trade paperbacks, workbooks) videos,
software, magazines, E-books, and even a few subsidized titles) I've been
miffed by various librarians and even bookstore managers who have rejected
some of these titles out of hand because of their back-cover advertisings.

Case in point. We published a 400 page trade paperback with 300
illustrations by 4-time Olympic water polo coach. This is the very best
book ever on the sport by far. I've given away more books in Pennsylvania
(my home state) than I sell. Then there is a whole season's of practices
from a N. California for Masters Swim Team. Both books have back cover
ads, and they would not have been put into print without a bit of help
from those advertisers. One firm sells fins and the other firm does swim
parkas.  Neither book had a hope of being published by S&S.
 
I'm a very small publisher. Those backcover "sponsorships / ads" paid to 
get the covers printed. 

Those books are not in some libraries now because of block-headed thinking
(in the past) by those in the library marketplace. Yet, the big
publishers, Time Magazine, Sports Illustrated -- well, those titles are in
libraries and bookstores.

How-to tactical books SHOULD have advertisments within the books, and even
on the back-covers. The popular newspapers, magazines and even Journals
should have advertising. And, folks, so to should all the electronic media
outlets too.

>From Belgium writer:
>As to the question of ads in online journals, I am very cautious
>about it. In the United States, advertising is present in every
>human activity since a long time. Here in Europe, the invasion
>is more recent. 

Yes, but the American folks here (overstatement) don't realize that ads
are present. They seem to think that they are a watch guard for propaganda
and a disclaimer agent too. 

>Only naive people can really think that such
>an introduction is for the sake of quality. It is for profit and
>nothing else. 

Well, naive people think that they can think for others and influence the 
business world too.

>I think it is dangerous because it may divert
>young uncritical souls from education and leave them like sheep
>in a society of wolves.

"It" being advertising in above statement. Perhaps, ads in journals. But,
in America, we already have ads everywhere, as stated above. 

How about STATE RUN PRESSES. Does that suit the fancy of the folks here? 
If we only had state run presses and all ads had to go through a screening
process -- some here might be very happy, right? 

Here is another point I'd like to raise. Do you ever consider that the
authors themselves might have agendas too? Important scholars often rule
their whole fields of study by selecting and killing certain articles for
peer-review journals. Research that challenges their positions is never
welcomed. This happens too, and the only way to get out the word to a
flock of sheep being starved by a large tooth leader can occur in the
advertising realm. This then makes ads a flashpoint for freedom.

My position is not to defend ads. My position is to say that those in
professional roles need to provide access and let the people think for
themselves. We all make decisions every moment in life. And, FWIW,
institutions and people have already made the decisions that ads,
sponsorships, grants, scholarships, state-aid, fee-based subscriptions,
subsidy-works, web sites, white papers, and what not are fine sources for
information access -- and ads are here to stay in all endeavors of
communication. 

--------------
Mark Rauterkus, Publisher          E-books work in classrooms!

mrauterkus@sportsurf.net           

http://SportSurf.Net/
--------------




Subject:     Re: CBC and Liblicense list
Sent:        4/13/98 5:44 PM
Received:    4/13/98 7:13 PM
From:        Pete Goldie, pg@lbin.com
Reply-To:    liblicense-l@lists.yale.edu
To:          liblicense-l@lists.yale.edu

At 04:18 PM 4/12/98 -0400, you wrote:

>The following message, my first here, is a wake up call of sorts - be it a
>bit on edge and "counter culture" to what I'm seeing in this discussion.


Dear Mark,

Well done, your opinion on the anti-business slant of some of the
commentary from librarians.  Many of the comments in the lib-list reflect
naive thinking that gives a bad name to a good liberal arts education.  I
am in a similar situation, being a small publisher of academic titles, and
I am continuously amazed at the demand of some librarians that I become a
non-profit organization because any behavior otherwise is morally suspect. 
Yet these same librarians complain about the difficulty with ordering from
small publishers, how we should use an aggregator, become part of a major
distributor chain, and must discount single copies because of the
inconvienience we cause them with a small order.  Add to these reasonable
requests that we provide our titles for next to free, do not offend the
eye with advertisements, use the browser software they personally approve
of, and place no restrictions on access or use. 

As the Internet and e-pub medias are purportedly an equalizer for small
publishers, how come so few small publishers manage to survive producing
quality titles?  That answer must address the maturity of market.. which
to no small part is the librarians.  To them I say, show some purchasing
discrimination, critical analysis of quality (both content and delivery
media), and put your money where you mouth is. 

Like you, I have a very liberal policy of giving away CD-ROMs to teachers
and worthy educational organizations.  On one title of ours, the "Darwin
CD-ROM", I have given away over half as many as we have sold.  This title
has received many exceptional reviews by scholars (not computer
magazines), and how many libraries have purchased a network license? 
ZERO. 

Why do academic libraries subscribe to Time, Newsweek and People anyway? 
All they seem to record is the failure of journalism. 

Pete Goldie

**************************** 
* Pete Goldie, Ph.D.       *
* President                *
* Lightbinders, Inc.       ******
* 2325 Third Street - Suite 324 *
* San Francisco, CA  94107      *
*********************************************
* Internet: pg@lbin.com   http://lbin.com   * 
*********************************************
* Voice: 415-621-5746    Fax: 415-621-5898  *
*********************************************

*** NEW! DARWIN Multimedia CD-ROM 
- The Collective Works of Charles Darwin on CD-ROM (2nd Edition):
http://lbin.com/darwin/

*** NEW! Orchids of the Tropical New World CD-ROM:
http://lbin.com/orchids/



Subject:     Proof is in the pudding - was Ads in online journals,
Sent:        4/12/98 3:20 PM
Received:    4/12/98 4:42 PM
From:        Mark Rauterkus, mrauterkus@sportsurf.net
Reply-To:    liblicense-l@lists.yale.edu
To:          liblicense-l@lists.yale.edu

Hi,

Feeling a bit like I should back up my rather harsh posting just sent to
the list, -- check out this news blurb from the front of The Internet
Advertising Discussion List, Digest #211 - Friday March 10th, 1998. See: 
http://www.internetadvertising.org/

-- snip starts ---

News: Microsoft Plans Stealth Blitz to Mend Its Image
Source: LA Times

Stung by the public relations fallout from antitrust investigations of its
business practices, Microsoft Corp.  has secretly been planning a massive
media campaign designed to influence state investigators by creating the
appearance of a groundswell of public support for the company. 

The elaborate plan, outlined in confidential documents obtained by The
Times, hinges on a number of unusual and some say unethical tactics,
including the planting of articles, letters to the editor and opinion
pieces to be commissioned by Microsoft's top media handlers but presented
by local firms as spontaneous testimonials. 

--- SNIPPED ----

Full story: LA Times
http://www.latimes.com/HOME/NEWS/BUSINESS/UPDATES/lat_microsoft0410.htm

Didn't Bill Gates make some PR mention in a southern state days before
talking to the US Senators? Did that librarian throw out Bill Gates? Of
course not. Point being -- those who want to play gatekeepers to
advertising -- would be foolish. 

--------------
Mark Rauterkus, Publisher          E-books work in classrooms!

mrauterkus@sportsurf.net           

http://SportSurf.Net/
--------------




Nancy Fadis@SCIOS
04/13/98 09:24 AM

"The proof of the pudding is in the eating."

Although I do not recall the author of this line which has become commonly
mispoken, I share with you its correct expression.

Nancy Fadis
Scios Inc.
Mountian View, CA




Received:    4/15/98
From:        ferguson@columbia.edu
To:          Mark Rauterkus, mrauterkus@sportsurf.net

...I sent you a message
saying, right on! for your contribution to the liblicense list.  Many of
my cohorts live in lala land.  .... tony


Subject:     Re: CBC and Liblicense list
Received:    4/15/98
From:        Pete Goldie, pg@lbin.com
To:          Mark Rauterkus, mrauterkus@sportsurf.net

>
>Hi,
>
>Thanks for the back-up on the lib front. I was sure I'd be toasted with a 
>flame war -- as I said some cutting things. Your points are great too. 
>Thanks again.


Dear Mark,

Looks like I succeeded in diverting any flame war directed at you!  Geez,
some of these librarians have thin skins.

Always glad to stir up the stew.

Best regards,

Pete


LIBRARY GROUPS CALL FOR NEW POLICIES ON E-JOURNALS

The International Coalition of Library Consortia, a group comprising more than 40 library groups, has issued a statement calling for an end to the "excessive pricing" of electronic publications and for a cease-fire in "attacks" on libraries' rights to redistribute documents. "We're saying that, during this period, it is important not to be locked into a pricing model that is difficult for libraries to afford," says one of the statement's authors. The coalition's statement suggests that subscription rates for e-journals should be lower than those for printed versions, and that libraries should have the option to subscribe to the electronic version only. In addition, libraries should be allowed to follow fair use guidelines in dealing with electronic material, and store archives of e-journals on their own systems. Publishers have been noncommittal in their response to the statement: "I don't think our pricing model is unreasonable," says a spokesman for Elsevier Science, adding that his company is "trying to expand the options on pricing models" for online publications. (Chronicle of Higher Education 10 Apr 98)


Subject:     Re: Ads in online journals
Sent:        4/15/98 7:22 PM
Received:    4/16/98 7:10 AM
From:        Lois Weinstein, mlcny@metgate.metro.org
Reply-To:    liblicense-l@lists.yale.edu
To:          liblicense-l@lists.yale.edu

After reading Steve Melamut's comments, I wondered whether any of the
physicians ever rented a video from Moovies or Blockbuster.  And if so,
did they just sit through all the previews and ads for musical products OR
did they simply "FAST FORWARD" until they reached the feature
presentation. And if they knew how to do that, why not "fast forward"
through the ads on the medical videos? 

If ads in online journals are a problem then why aren't we also discussing
ads in print journals, on the side of packages, on billboards, on tv shows
and in movie theaters?  Face it - this is part and parcel of the American
way of doing business. Just because an ad appears in an online
journal or web site does NOT mean that the online journal or web site
endorses the product. A disclaimer can be added to the ad from the
journal or web site if they want to indicate that they do not endorse the
products of their advertisers.  TV stations do it all the time.

Lois Weinstein, MLS, AHIP
Executive Director
The Medical Library Center of New York
Phone: (212) 427-1630   Fax: (212) 860-3496
email: mlcny@metgate.metro.org

On Mon, 13 Apr 1998, Steven Melamut wrote:

> Users are not necessarily rational beings. I know of a major medical library
> where the patrons (MDs) complained about the pharmaceutical advertisements in
> the first few minutes of a series of videotapes that the library had. The tapes
> are unavailable without the ads and the physicians said they would rather do
> without them. 
> 
> steve
> 
> ********************************************
>            Steven Melamut
>    Kathrine R. Everett Law Library
>     University of North Carolina
> CB #3385 Ridge Road    Chapel Hill, NC 27599
> melamut@email.unc.edu      melas@ils.unc.edu
> work: 919-962-1196         fax: 919-962-1193
> ********************************************
> 
> 
> 
> 




Subject:     Re:  Ads in online journals
Sent:        4/15/98 7:21 PM
Received:    4/16/98 7:10 AM
From:        Ann Okerson, aokerson@pantheon.yale.edu
Reply-To:    liblicense-l@lists.yale.edu
To:          liblicense-l@lists.yale.edu


MOD NOTE:  Re. Pam Matthews' well-taken point, the list isn't for
"dissing," though at the same time we try not to "censor" messages that
might be seen as disagreeable by some readers.  

My point in raising the *specific* resource and the probably substantial
advertising that will be found in it (and is indeed likely tie up scarce
resources, namely workstations in libraries, when others would want to use
them to search the online catalog, say) -- was to raise the question:  how
can librarians as customers, work with producers to shape a future in
which advertising is going to be likely?  How can we set some best
practices for such advertising?  Can we?  The producer in question wants
to work with library customers in exactly this way. 

So, once again I'd challenge the readers of liblicense-l to come up with
some statements of what the acceptable features of advertising in
WWW academic Internet resources might be.  I don't think this is
inappropriate in the least, no matter how much advertising there is
everywhere we look. The fact is, all of us (librarians, readers,
publishers, vendors) have a stake in this matter.  Publishers do not
want to overdo and give offence; we do want them to contain costs.

Looking for ideas here,

Ann Okerson
Ann.Okerson@yale.edu

P.S.  A couple of people have written that advertising in online resources
has gotten away from the licensing topic.  We think not, as advertising is
closely linked to pricing which in turn we all agree is one of the major
stumblingblocks in licensing negotiations.