Showing posts with label Heavy Or Not - The O.G. Swim Guide. Show all posts
Showing posts with label Heavy Or Not - The O.G. Swim Guide. Show all posts

Tuesday, October 13, 2026

I‑League Blueprint: Expanding Swim Teams, Lifeguard Training, and Water Polo in Western Pennsylvania

Transforming Pennsylvania High School Swimming: The I‑League Inclusion is explained in depth in the Playbook so that any interested student can have a swim team experience.

Coach Mark Rauterkus breaks down the I‑League, a new plan to bring swimming to every high school in Western Pennsylvania. He explains why it matters, how it works, and how you can get involved.

  • The current gap: Half of WPIAL schools have no swim teams or aquatic programs.
  • I‑League solution: Year‑round swimming, lifeguard training, water polo, triathlon and open‑water options for all students.
  • Dual benefit: Provides competition for schools without teams while keeping elite swimmers in scholastic programs with all‑star meets and NIL opportunities.
  • Tech edge: AI tools and new resources to train the next generation of swim coaches and instructors.
  • How to join: Download the free PDF of Coach Mark’s Public Policy Playbook via Crew Lab, grab the paperback for $26, and help push rule changes for more frequent scrimmages.

https://Read.SwimISCA.com to get the book. 


Check out this episode!

Sunday, October 11, 2026

Episode #116: Free Community Aquatics Directive Offers a Framework for Pool Transformation and Funding Success


Most communities already have more aquatic capacity than they realize. They have pools, schools, coaches, instructors, recreation departments, and community organizations. The opportunity is to connect these assets and put them to work.

In Episode #116 of Heavy Or Not, The OG Swim Guide, Coach Mark Rauterkus introduces The Community Aquatics Directive, a practical playbook co-authored with Coach Ron Usher, inventor of OtterBall.

The book presents ten pillars for transforming underused swimming pools into thriving community assets. The episode explores drowning prevention, learn-to-swim instruction, vertical swimming and aquatic fitness, youth retention programs, school partnerships, competitive pathways, lifeguard development, smarter scheduling, and sustainable funding.

Discover how better programming can expand participation, develop local employment opportunities, strengthen public health, generate revenue, and make existing aquatic facilities more valuable to the communities they serve.

GET THE BOOK FREE: Visit https://SwimISCA.com and join the International Swim Coaches Association team on CrewLAB to access the free PDF edition of The Community Aquatics Directive.

AN INVITATION: Coach Mark is also seeking foreword contributors for future editions of the book, with opportunities to feature the contributor's name on the cover.

A pool is a major community asset. Strong programming is what makes that asset come alive.

Heavy Or Not, The OG Swim Guide | Episode #116


Check out this episode!

Tuesday, September 15, 2026

Launch & Gifting Coach Mark’s Public Policy Playbook: Aquatics and Recreation 4 Yinzers


Coach Mark Rauterkus announces the launch of the new book's arrival: “Public Policy Playbook for Pittsburgh Aquatics & Recreation – Yinzer Edition.”

Co-author is Ron Usher.

Heavy Or Not, The OG Swim Guide, episode #115 hits current events and then a view into the first book of 2026, Mental Skills for Young Athletes and how that can fit into your sports programs and teams. See the reveal on how to get a free PDF, and let's discuss key strategies to improve city recreation, arts, and youth mental health.

You’ll also hear Mayor Corey O’Connor weigh in on new rec‑center partnerships and community initiatives, just before the book gets handed to him.

Mayor is in full agreement. Time will tell.

Overview of the Playbook: 10 pillars, strategic principles, meta plays, and actionable “plays.” How to download the free PDF via CREWLAB (crewlab.io) and purchase the printed copy at SWIMISCA.com. Mayor Corey O’Connor’s plans for expanding rec‑center hours, school‑facility partnerships, and arts programming. The three‑tier mental‑resilience action plan for youth athletes, based on Dr. John Hoog’s research. Next steps: community involvement, feedback opportunities, and upcoming expansions of city sports camps and cultural events.

“The ball’s in your court—action is the kicker that will transform our rec centers into life‑saving community hubs.”


Check out this episode!

Saturday, September 12, 2026

Navigating Federal and Provincial Sport Funding: Barry Healy’s Fight for Local Recreation in BC, Canada - sorta like PPS needs


Barry is pushing for a group to form to consider local recreational needs in Salmon Arm, BC, Canada and has called for a meeting on October 1 at the local university. 

In a similar front, but different setting, Mark Rauterkus, is pushing the reformation of the Athletic Reform Task Force in Pittsburgh, PA, USA. 

Follow along as these stories unfold. None of us know what to expect and what happens next.

In episode #114 of Heavy Or Not, The OG Swim Guide, we launch a new Substack too, 1Shuswap.Substack.com and give a boost to Barry Healey's efforts in BC, Canada. We  discuss building an athletic reform task force, navigating government roadblocks, and a clever way to fund a new public park. We also take a quick look at the VASA trainer’s retirement and its impact on swim training.

Learn:

  • How to design and launch a city‑wide athletic reform task force from scratch.
  • Strategies for getting provincial and federal sport funding when councils push back.
  • The “case of beer” pitch that secured a $13‑per‑household‑per‑month park funding plan.
  • Engaging schools and universities in community sports development.
  • Updates on the VASA trainer’s retirement and alternatives for swim‑ERG training.

Check out this episode!

Thursday, September 10, 2026

ISCA Hall of Fame Tribute video for IU's Ray Looze


ISCA Coaches Hall of Fame honored Ray Looze, Indiana University, in the class of 2026. Episode #113 show the tribute video. 


Check out this episode!

Thursday, September 03, 2026

ISCA Hall Of Fame Tribute -- Heavy Or Not, episode #112 -- Matt Kredich of Univ of Tennessee


The video is a ISCA Hall of Fame tribute built around Matt Kredich, Tennessee swimming, team culture and an ISCA interview segment. I’m checking the captions now so the description reflects his actual themes instead of relying only on the visuals.

The caption pass is taking longer because the tribute uses cinematic letterboxing and several different layouts. I have already confirmed Matt Kredich, the University of Tennessee program and ISCA Hall of Fame framing; I’m narrowing the pass to the caption region for the remaining wording.


Check out this episode!

Saturday, August 08, 2026

#111 - Doug Cornish on the Swimming Coach Crisis: Why Passion No Longer Pays the Bills


Coaching Without Security: The Hidden Costs Driving Talent Away from Pools

In episode #111 of Heavy Or Not, The OG Swim Guide, we do a video refresh with an interview conducted with Doug Cornish. His ground-breaking survey exposes many of the hidden cracks threatening swim coaches today. We begin to unpack and reveal why the sport’s “passion‑first” model is no longer sustainable. Doug comes to the discussion with hard data that shine a light on the underlying causes, and he has concrete steps clubs must take to keep good coaches on the deck.

  • Survey results: 38% of coaches lack a current contract, 38% have no health insurance, and 70% are on single‑year agreements.

  • Why it’s happening: a clash between the old “grind” culture and modern coaches/parents, plus boards that misuse nonprofit status and ignore reserve building.

  • The financial fallout: no retirement plans, zero COLA (Cost Of Living Adjustments) adjustments, and coaches paying out‑of‑pocket for travel and basic expenses.

  • Real‑world impact: personal stories like Doug Cornish’s breakdown, career switches, and the growing exodus from the profession.

  • Actionable blueprint: 3‑5‑year contracts, 2‑3% annual COLA, full health/retirement benefits, paid parental leave, meet‑day compensation, protected supplemental income, and dual‑purpose life insurance.

This episode presents an invite to the course, C.Y.A. as part of the Learning Management System of the International Swim Coaches Association. Check out all the results of the survey in the PDF in that lesson.

https://Read.SwimISCA.org/courses/cya


Check out this episode!

Monday, August 03, 2026

Digital Swimming Passport: Valentin Milkov and Zlix - episode #110


“What if a 6‑year‑old could upload a quick clip of a 10‑meter freestyle, and an AI instantly replies, ‘You passed!’—issuing a shiny, blockchain‑ready certificate that parents, coaches, and sponsors can see in real time? Welcome to Zlix, the free‑forever swim‑passport that’s turning splash‑offs into badge‑holders.”

In episode #110 of Heavy Or Not, The OG Swim Guide, Valentin Milkov shares the story behind Zlix, an AI‑powered verification tool for beginner swimmers. Hear how it works. He also discusses the platform’s free‑forever model, certification monetization, and future growth plans.

Learn:

  • The origins of Zlix and Valentin’s swimming and tech background.
  • How the AI assesses video uploads to confirm skill progression with ~90% accuracy.
  • The free‑forever user model and the certificate‑based revenue strategy.
  • Customizable school branding and curriculum flexibility for swim programs.
  • Upcoming features, potential partnerships, and steps to drive user adoption.

This exploration helps to shape efforts within the project of Coach Mark within the new book, Chapter Zero, Our AI Coaching Wizard, just published. Get it at https://SwimISCA.com. 

Also see the AI tool discussed in episode #104 of Heavy Or Not to hear from Ali, founder of OrcaVision.computer. 

Subscribe for more insights on AI, Coaching, Leadership and Sports Reform. Also follow at https://Substack.com/@rauterkus.

Full posting at https://WAFSU.org in the course for Season 3 of Heavy Or Not. 



Check out this episode!

Thursday, July 30, 2026

Shitty Best: Redefining Athletic Failure with Unconditional Self‑Acceptance and Neural Science


Part 2 of Shitty Best, a book recap by Pavel Samov, Ph.D. in episode #109 of Heavy Or Not


Get the book here!

The Coach’s Guide to Accountability, Responsibility, and Compassion in High‑Stakes Sports

In this episode, #109 of Heavy Or Not, part 2, with insights into Dr. Pavel Somov’s “Shitty Best” framework, showing why athletes miss the mark and how coaches can turn those misses into growth. Learn how unconditional self‑acceptance can coexist with high standards and real accountability.

  • The myth of the “unified self” and why akrasia isn’t just weak will

  • How competing neural coalitions (pre‑frontal cortex vs. amygdala) drive split‑second mistakes

  • Why traditional self‑esteem is a liability and how self‑acceptance builds true resilience

  • Acceptance‑enabled perfectionism: practicing without panic and accelerating improvement

  • The past‑present‑future coaching model and radical compassion for opponents, officials, and yourself

Turning Mistakes into Momentum: The Past‑Present‑Future Framework for Elite Coaching


Check out this episode!

Wednesday, July 29, 2026

Shitty Best Explained: How Known, Unknown, and Unknowable Variables Shape Performance (part 1)


Meet the work of my friend, with his book, Shitty Best.

Come and get acquainted with Dr. Pavel Somov’s game‑changing ideas from Shitty Best — the logic behind unconditional self‑acceptance and radical compassion for athletes and coaches. Discover why embracing an athlete’s “moment‑specific shitty best” can be your competitive edge.

In Heavy Or Not, episode #108, you’ll learn:

  • How the “shitty best” concept reframes perfection and mistakes in high‑stakes sports.

  • The three categories of performance variables: knowns, unknowns, and unknowables.

  • Why the “I am perfect” mantra is a neuro‑plasticity drill, not fluffy motivation.

  • How to transform film review from a blame‑session into a data‑driven laboratory.

  • The “time‑machine” thought experiment that proves contextual inevitability of every play.


Check out this episode!


Get the book too!

Sunday, July 26, 2026

World Drowning Prevention Day Highlights New Free Open‑Water Course and Upcoming East Coast Festival


Open water swimming is exhilarating—but safety must come first. In episode #107 of Heavy Or Not, The OG Swim Guide, we talk with Barry Healey of BC, Canada about an event in his town.

Get into the new open-water course and check out the ISCA Open Water Festival. The upcoming festival with a 5K swim is hosted at Smith Mountain Lake State Park in Virginia.

Progress is being made on the insurance issue.

  • New free open‑water swimming course (read.swimisca.org) and the East Coast Open Water Festival at Smith Mountain Lake

  • Introduction of a university division for collegiate squads and how to register

  • Ongoing insurance work and why coaches and need to stay informed about liability risks

  • The July 18, 2026 Across‑the‑Lake Swim disaster – what went wrong and the key safety failures

  • New mandatory safety gear: high‑visibility swim buddies and why they’re now required for all open‑water events


Check out this episode!

Thursday, July 23, 2026

Open water swimming is poised to grow with new competitive opportunities for college teams


In Heavy Or Not, #106, we bring a dream into reality for long-time Southern Illinois University Head Swim & Dive Coach, presently retired, Rick Walker.


Open Water Festival Sign up at https://swimisca.org/event/east-coast-open-water/

 

News Release about College Teams at https://read.swimisca.org/courses/open-water/lessons/isca-hosts-open-water-festivals/topic/press-release-college-swimming-gets-an-upgrade-in-september-with-a-5k-and-open-water-knockout/

 

Coach Walker has been a leading force for USA Open Water Swimming Teams in recent years — and he helps with Pan Am Aquatics and speaks to coaches at WAFSU.org / UCSSC seminars.

Let’s get to the core of the dream of what Open Water events mean for athletes and coaches. Get the details on the upcoming East Coast Open Water Festival and how a new college and university division is being created. Plus, you can get involved.

  • Open water as an additional collegiate season – benefits for Title IX compliance and athlete counts.

  • East Coast Open Water Festival at Smith Mountain Lake (Sept 2026) is with a new college & university division.

  • Race formats: knockout 1,500 m, 5K, 1‑mile, splash‑and‑dash (swim + run) and more.

  • How open water training boosts pool performance for distance and sprint swimmers.

  • Resources & future events: online prep course (reed.swimisca.org), May Jamestown meet, coach/parent participation.

  • New Open Water Course, for free, for limited time:
    https://read.swimisca.org/courses/open-water/

Check out this episode!

Monday, June 22, 2026

For the frustrated swimmers and creators - Hear from author, Brian Holliday, of the UK who talks of the mind-body connection


Over think much.... or not.

Brian Holliday, once a frustrated swimmer in the UK, now an author and creator, shares how he reinvented swimming by focusing on mind‑body awareness instead of traditional technique. He reveals the journey from personal struggle to his “Intuitive Swimming” method and why the industry resists it.

You’ll learn:

  • Why over‑thinking kills learning and how awareness of the body changes swimming.

  • The key mind‑body‑water connection: floating, balance, and whole‑body movement.

  • How Brian reverse‑engineered swim strokes and built a three‑step online course.

  • The clash with conventional coaches and the challenges of marketing his approach.

  • Insights from his book Why Front Crawl Feels Hard and how it can help swimmers of any level.

Break the Cycle of Overthinking: Learn to Swim With Whole‑Body Balance and Presence

“When you quit copying the coach and start listening to your own body, the water stops being a test and becomes a teammate – that’s when you really learn to swim.”


Check out this episode!

Thursday, June 18, 2026

How OrcaVision Powers Coaches, Parents and Broadcasters with 20‑40 Data Points Per Second


OrcaVision is about to hit the market place and aims to revolutionize swimming with AI‑powered video analytics that capture 20‑40 data points per second for every swimmer. In this episode of Hevy Or Not, #104, we hear the first part of an interview and introducation from Adi Segal Dori, an entrepreneur and Chairwomen of the two-year-old firm. Learn a bit as to how the system works, why it matters, and what’s next for the sport.

  • Real‑time computer‑vision captures detailed metrics (speed, stroke count, turn efficiency) without manual tagging.
  • Simple installation: one (25 m) or two (50 m) cameras, calibrated remotely and used for both races and training.
  • Scalable data ecosystem: 25,000+ races analyzed, benchmarking tools for athletes, coaches, parents, and broadcasters.
  • Business model & pricing: low‑cost subscriptions, revenue‑share with facilities, free installs for larger clubs.
  • Company background: bootstrapped start, angel funding, upcoming venture round, and plans for global expansion.

Watch the full interview at the ISCA Facebook page, at HON.LAP.red, or in the Heavy Or Not course at WAFSU.org. There are plenty of other insights shared in the later part of the conversation, especially valuable when you can peek at the screen too. 

https://WAFSU.org

 


Check out this episode!

Monday, May 11, 2026

Kate Lundsten’s Hall of Fame Induction: Stories of Impact, Humility, and Lifelong Swimming Family


Aquajets Legacy Lives On: Kate Lundsten’s Hall of Fame Celebration and Athlete Testimonials

Check out this episode!

Friday, May 08, 2026

Coach Speaks to City Council in Buffalo, NY, - AI Moonshot in PPS Arsenal - and asking a favor with a link


Join the WAFSU Movement: Simple Code Adds Support Button to Any School Website

 

Mike Switalski’s Swim Project Tackles Security, Not Safety, in Buffalo Communities.

In episode #102 we hear from Buffalo high‑school teacher and nonprofit founder and swim coach, Mike Switalski, then dive into a new AI‑powered swimming grant and a quick call‑to‑action for coaches.

  • Mike’s testimony on Buffalo’s security challenges vs. traditional safety approaches.

  • Impact numbers from the City Swim Project (500 kids served, $350K budget, national swimmer stats).

  • Introduction of the Moonshot AI grant partnership with Remake Learning & the Grable Foundation at Arsenal Middle School.

  • “Cannon” analogy: AI as modern power for community‑focused swimming programs.

  • How to add the WAFSU logo code to your website to support coaches – no cost, just a click‑through to https://wasu.org.


Check out this episode!

Thursday, May 07, 2026

Pitt Swimming Coach Resigns Amid Strategic Shift. Move Brings Athlete Uncertainty. Resignation in Serbia too.


It is depressing when people in power make terrible moves that make no sense.

Check out this episode!

Wednesday, April 22, 2026

Unconditional Love and Guidance: A Parent’s Role in Shaping Young Athletes


The Power of Partnership: Parents, Coaches, and Swimmers Working Together for Success

Check out this episode!

Wednesday, April 15, 2026

From Perfection to Excellence: How Coaches Inspire Daily Improvement and Belonging


Heavy Or Not, The OG Swim Guide, episode #99

Check out this episode!

Thursday, April 09, 2026

Building a Culture of Trust and Clear Accountability with Krista Hawkins, former PAWW swimmer


Truth About Leadership & Why Collaboration Beats a Lone Wolf Mentality


Check out this episode!