The UPMC Plans, as they were prepared by UPMC are Not Desired

"The only proof capable of being given that an object is visible, is that people actually see it. The only proof that a sound is audible, is that people hear it: and so of the other sources of our experience. In like manner, I apprehend, the sole evidence it is possible to produce that anything is desirable, is that people do actually desire it."

(John Stuart Mill - Utilitarianism)