Dear Friends, At the National Drowning Prevention Alliance, part of our vision is to end childhood drowning - the single leading cause of death among children ages one to four. One major challenge we face is the misleading and inaccurate information used to market and sell children's flotation devices commonly used by millions of parents. Some examples of these inaccuracies include: - "learn to swim easily"
- "parents can finally enjoy peace of mind"
- "increase their confidence in water"
This product messaging is misleading at best - deadly at worst. As a result of this language, many parents find themselves misusing the product and developing a false sense of confidence and security when it comes to their child's aquatic ability and safety. Example: |