Pitt's Athletic Slogan, branding, Commitment, Teamwork, Pride

Pitt's Athletic Slogan: Commitment, Teamwork, Pride

Commitment is needed to the spaces of Oakland. Commitment to listening is necessary. The athletic director needs a commitment to his role as a keeper of Pitt's sacred releationships.

Teamwork is needed between Pitt and our Pittsburgh citizens. Pitt has a poor record in teamwork.

Pitt is one of Pittsburgh's biggest players. If we were to make an illustration with a deck of cards and the card-game of bridge, Pitt and UPMC would be much like the Ace and King of Spades when it comes to our assets these days. There is no doubt that Pitt's star is burning brightly in these times, now overshaddowing the rest. In the game of baseball, the power-hitter of the line-up bats fourth and is affectionatly called the "clean-up hitter."

Without naming names, Pitt is pulling a Barry Bonds. Pitt is being a spoiled player who chokes in the big-games and cranks in the glory and successes when the game is already in the bag. Pitt's TEAMWORK, to use its own slogan against itself, sucks when it comes to the larger picture items in our community.

In the case of the LTV site and the building of the football practice compound, Pitt isn't needed. The developments at the LTV site is, as a basketball player might put it, a "slam dunk." The LTV site is going to be developed in seven years, says the URA Executive Director at a City Council meeting. Pitt can ride the bench at this game and Pittsburgh can still pull out a mighty victory. The LTV site can be a lock.

An official from UPMC, T.D., said at a South Side Steering Committee Meeting in January 1999 that other developers for the site are not going to be found. That miss-information can not be allowed.

What other players did not get to develop at the LTV site because of UPMC's and Oxford's arrival? The URA isn't going to case back-up plans and court developers for places already being developed. The URA puts all its eggs into one basket and gives the cold shoulder to others who might be interested in the site.

If asked, the URA won't have a clue as to who else might be possible developers and tenants for the LTV site, as in their mind the first best bet already got axed too, and that was River Boat Gambling. Well, if River Boat Gambling went sour, UPMC became part of the next best option. The trend is from sour to bland -- and we must go back to the drawing board and get what works and what was ordered.

At the initial news event, UPMC was to take nearly 30-acres of land at the LTV site. Now UPMC is going to get nearly 20 acres. The early projection can be called a speculative land-grab.

UPMC downsided the space plans by casting off the chaft. UPMC only needs to buy the most valuable spaces. The skinny, odd-shaped parcels of land that no developer would acquire are now worthless. No developer would want a tiny, odd-shaped spec of land that sits right next to UPMC as UPMC would be an overbearing neighbor.

At a public meeting, the developer of another portion of the LTV site, said something very interesting. His off-hand comments that came in the question/answer period of his presentation was at odds to what UPMC and the URA seem to say. The residental builder said that it would have rather have had a larger portion of the site to develop. He hinted at the fact that if more of the site was made available to his company, then they would certainly want to develop those sections as well.

An obvious alternative to the sale of land to UPMC for a football practice compound is a second sale of space to Contential. Perhaps more apartments can be built on the site, or perhaps a condo development can be built by the same company, and rather than all rental units, these units can be made available on a for-sale basis.

Sammy Sosa of the Chicago Cubs hit the ball and played a great teamwork game. is an ace in our is he greater good of Pittsburgh by tacking the bigger problems in our society. Teamwork isn't selfishness, and moving a football practice site to that prime river location is total selfishness displayed at its best. Pitt should not cash into a prime spot (such as is the case with the LTV site). Pitt wants to run the final yard and score the touchdown. Pitt can score big-time with a new complex on the river's edge of the Mon at the LTV site.

Pride is won and earned from respect, not acquired by bullies.

The past victories that served to buid Pitt Pride are feelings. Feelings can't be easily bulldozed into a new facility, such as the Steeler's New Three Rivers Stadium. As Pitt Stadium closes, so too goes the intangibles of Pitt Pride.

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Tweaking a development to placate special monied interests is the pathway to ruin.