Today, during the Startup Spotlight event at the SBJ Drive conference in St. Louis, founders will showcase what they've been working on, discuss the product-market fit of their technologies, and chat about how leading sports organizations are applying these solutions to solve critical business challenges.
"Each startup team selected was enterprise-ready and given unique access to decision-makers from some of the top sports brands in the world," said Jenna Kurath, Vice President, Startup Partnerships and Head of Comcast NBCUniversal SportsTech.
"The relationships formed working one-on-one with sports leaders are invaluable, and our founders took every opportunity to test and refine their technologies to deliver business value. Seeing our founders use their learnings from the program to gain deep customer insights to scale their businesses and find sustainable product fit in the market has been exciting. We are proud of what these entrepreneurs will continue to accomplish as we bring fans closer to the sports moments that matter." – Jenna Kurath, Vice President, Startup Partnerships and Head of Comcast NBCUniversal SportsTech.
Let's recap some of the highlight moments during the accelerator that helped these companies advance their technologies:
- The program began with a week-long partner roadshow experience in Florida designed to deepen customer discovery, taking founders into behind-the-scenes experiences at Universal Studios Florida, NASCAR's Daytona International Speedway, and the WWE Athlete Performance Center while also showcasing how PGA TOUR and NBC Sports' GOLF produce professional sporting events, like the Arnold Palmer Invitational.
- In Atlanta the partner consortium gathered with the 2023 class to present business results from proofs of concept and pilots underway. Additional experiences at Mercedes-Benz Stadium, NASCAR's Talladega Superspeedway, and The Atlanta Braves Truist Park provided real-world exposure for the teams to see how their products and technologies could add value.
SportsTech's Unique Curriculum Paves Way for Success
SportsTech participant companies participated in a custom curriculum focused on refining their product and improving their go-to-market strategies, fundraising, sales, marketing and branding, product design, personal growth, company culture, and tactics for working at an enterprise scale.
The ten startups were vetted and selected through a highly competitive process that evaluated over 920 applicants across 40 countries. The excitement behind the SportsTech program and the efficacy of its outcomes continues to fuel interest and demand, with more than 1,500 applications for SportsTech's fourth cohort launching in Q1 2024. Since the first class in 2021, SportsTech portfolio companies have achieved 112 pilot partnerships and commercial deals with consortium partners.
"We are focused on forming long-term partnerships with each of the founders who entrust us and our program with the opportunity to elevate their positioning and preparedness to make a significant and sustainable impact in the world of sports," said Chris Traeger, Executive Director at Boomtown for the Comcast SportsTech program. "Our 2023 class has thrived from the elongated program structure, and we're thrilled to be a continued part of their growth trajectories and appreciate the impact that their continued success has on our ability to continually attract the most innovative startups into our ecosystem."
Highlighting Our Cohort's Accomplishments
Here is a look at some of the business deals, pilots, and partnerships our cohort companies are already working on as they wrap up our accelerator.
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