Thursday, October 25, 2018

Fwd: ASCA Thought Of The Day: "Business Orientation"

Oh boy. I've got more to say on this in due time. 

---------- Forwarded message ---------
"Business Orientation"
"Just about every coach over the age of 40 that I have spoken with in 50 years in this sport have said some version of 'IF I could start over, I'd have taken better care of the business side of my swimming team.'

I think it's 'natural.' We start out in coaching to help children. We want to walk on deck, wear what we want, do what we want, run swim practices and teach some skills to our younger 'selves.'

After about ten years of that, we may have a family. Suddenly the priorities change. Getting paid, paying the rent and the electric bill and the car payment and insurances of 10 different kinds, all become priorities.

And suddenly, we realize that BUSINESS and MONEY is important in allowing us to do what we WANT to do.

The smartest among us seem to take a much shorter route to that decision.

And the smartest among them realize that EVERY person NEEDS to learn to swim, while only a small fraction WANT to become competitive swimmers. And there is our business opening.

Running swimming lessons for the widest possible audience is a far superior business model than a swim team. The Lessons support the swim team and make your FINANCIALLY VIABLE as an individual or an organization. It would be very advantageous if coaches could learn that EARLY in their career."

--John Leonard
ASCA Executive Director
American Swimming Coaches Association | 5101 NW 21st Avenue, Suite 530, Fort Lauderdale, FL 33309

No comments: