Hi folks,
Remember the good old days of Google Translate failure memes? Well, translation technology has come a long way since then. So much so that Google is discontinuing its human feedback tool Contribute, which once allowed users to submit corrections.
But marketers know that nothing can replace the "human touch." If anything, we need more of it in the AI-dominated online world. And technology can actually enable us do just that.
This was one of the key topics at our International Marketing Summit last month, where we discussed how marketers can prioritize the 'human' element while leveraging automation to streamline processes. But more on that later.
In this newsletter, we're also talking about:
- Ranking in new markets,
- Content creation with AI,
- The importance of translation glossaries,
and more!
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