Welcome to PEAK's 2026 Future of USA SportsTech Report.
This year's edition was built differently: from inside the room. Every insight is grounded in what was said, debated, and decided across three days at PEAK 2026 in Las Vegas, by the executives, rights holders, investors, and founders actually doing the work.
We've compiled a 60-plus page deep dive into the biggest challenges facing sports organizations, the startups to watch, and where the industry is heading next. If 2025 was the year sportstech proved the thesis, 2026 is the year the market decided which businesses get to scale.
This is your glimpse into the future, so you can stay one step ahead.
Key Insights:
💰 $117B+ in global sportstech transaction value in 2025, across 1,000+ deals
🤝 87% of 2025 acquisitions were made by SportsTech companies, up from 47% in 2020, as the market enters the consolidation era
🤖 AI has split into four distinct layers: Perception, Generative, Agentic, and the new frontier, Physical AI
🏟️ The stadium is becoming a full-stack platform for AI agents, biometric experiences, and edge-deployed fan engagement
📈 39% CAGR in M&A between 2023 and 2025
Where the momentum is building:
🚀 $12B in new sportstech-focused funds raised in 2025, deployable from early stage to growth
🏆 $1.2B+ raised by emerging leagues and new formats (up from $800M last year)
👟 $70B projected global youth sports market by 2030 (up from $40B today)
⚡ 342 teams now sit inside multi-club ownership groups, up from fewer than 60 a decade ago
The report breaks down:
The State of SportsTech and the consolidation cycle
Comprehensive USA SportsTech Market Map (including recent raises and new unicorns)
USA Sports League Market Map and revenue breakdowns
Top 5 SportsTech Innovation Challenges for sports organizations (featuring case studies from Tixr, Jump, Reboot Motion, ScorePlay, and Teamworks)
Executive Insights from top sports orgs
Sports Innovation Trends (women's sports, storytelling, smart venues, emerging leagues, community, and youth sports)
The Startup World Cup and emerging solutions to watch
Investor and Industry Predictions from leading innovators
The GSIC Groundbreakers Challenge: five real-world problem statements from FIFA, La Liga, Sevilla FC, Villarreal CF, and BVB
SportsTech League Tables
A giant list of global investors, accelerators, and innovation programs
A big thank you to our speakers from UFC, NBA, FIFA, NVIDIA, AWS, GSIC Powered by Microsoft, Teamworks, Opendorse, SportsTechX, Drake Star, USA SailGP Team, and many more who shared their insights on stage at PEAK 2026.
One last thing: PEAK 2027 tickets and sponsorships are on sale this week. We'll be back at Fontainebleau Las Vegas with 2,000+ attendees, 140+ speakers, and 50+ countries under one roof.
Keep an eye on your inbox!
Chad Wilton
Co-Founder & CEO, PEAK
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