Dear Coach,
For the past year, I've been working with Dr. Genadijus Sokolovas—Dr. G.—to build something swim coaches have never had before - a lesson program designed by one of the world's leading performance scientists specifically to produce better future swimmers for your team.
Dr. G has spent decades analyzing world-class athletes and working with more than 100 Olympians.
Together, we've built a system that applies that same thinking to the very beginning of the swimmer's pathway.
It's called Everyone Swims!
Here's what makes it different: Kids don't start in the water. They start moving on land.
Before every lesson, swimmers complete a dryland exercise progression that builds the physical foundations young swimmers usually struggle with like core strength, balance and body control, and awareness of body position. When they enter the water, they already understand the movement. Instead of guessing at strokes, they recognize the motion immediately.
The result is simple: Kids learn faster, they learn to move more efficiently, and they develop a much stronger feel for the water.
Every lesson follows a clear structure:
By the time swimmers graduate, they arrive at your team with better body control and awareness and
a much higher comfort level in the water. Which means less time fixing basics—and more time
coaching swimming.
Programs using this system run 45-minute lessons using only 30 minutes in the water, creating more value for families, economical use of a team's pool time, and the chance to charge more for longer lessons.
To support coaches implementing the system, the program also includes:
Instructor certification focused on specific skill progressions
Monthly Zoom sessions with coaches using the program
A yearly conference focused on improving swim lesson systems
To celebrate the launch of Everyone Swims!, we're offering an Initial Enrollment Period price of $299 (normally $599). If you buy the Everyone Swims! program before April 16, 2026, you will have access to 5 of the 25 classes that make up the full program. On April 16, you will be part of the first group of coaches to have the chance to implement this revolutionary program with your team.
If you're interested in building stronger swimmers from the very first lesson and taking advantage of our introductory offer, you can learn more here:
iscaschool.teachable.com/p/everyone-swims
We look forward to working with you.
Bill Meier
International Swim Coaches Association
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