WDUQ News: G20 Marketing Efforts Underway

What in the world do they have to market, exactly?

WDUQNews: G20 Marketing Efforts Underway G20 Marketing Efforts Underway

With the leadership of the Allegheny Conference on Community Development the new group “Pittsburgh G-20 Partnership” has gathered a long list of participants and nearly half a million dollars.

The marketing, so conventional wisdom says, is to rebrand Pittsburgh. OMG.

We'd do better to give each member of the 4,000 extra police a free ticket and pass to return to Pittsburgh within the next year and bring their families. They could get admissions to Kennywood, Sandcastle and perhaps a pass for The Great Race or Marathon.

How about if we market to the 3,000 journalists that come and have them all bring their family members. We could set up day-care centers and day-trips for their spouse and kids and grandparents. Bingos, trips to Falling Water, Science Center Sub Rides, Bike rides along the trail on the Yough. We could keep some of the outdoor swim pools open, say at Highland Park and have a swim and zoo day camp. "Hey Zoo Campers!"

I don't think that the Allegheny Conference on Community Development and I shares the same branding vision.