Friday, February 10, 2006

Image Gap -- going south of the border

The Loft - Blog Archive - Policy, Not PR, Key to Better Image for Mexico Suffering what officials describe as “Mexico bashing,” the government has hired a Dallas-based public relations firm to fix its image. Unfortunately, the fix to the problem has nothing to do with PR and everything to do with policy.

According to a story in the Washington Times, the PR firm Allyn & Co. has been hired by the Mexican government "to polish its image amid rising concerns in the United States over illegal immigration and a growing sentiment in Congress to better secure the border with Mexico."

“I can’t think of a worse time of Mexico bashing in recent history than now,” embassy spokesman Rafael Laveaga told The Washington Times. “Unfortunately, we don’t find any positive viewpoints."

The Fox administration has criticized efforts in Congress to upgrade the government’s control of the U.S.-Mexico border, including pending legislation that would authorize the construction of nearly 700 miles of high-security fencing and designate illegal entry as a felony."

Has Tom Murphy left New Orleans?

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