Tuesday, September 21, 2010

t r u t h o u t | C'mon, Time to Rebrand Your Life!

t r u t h o u t | C'mon, Time to Rebrand Your Life!: "In India, a similar rebranding is under way for next month's Commonwealth Games. In the country that has most of the world's malnourished children, the capital Delhi has been rebranded a 'world class city' at a cost of $2.5 billion. A school for 180 slum children has been bulldozed so that a vast estate of luxury apartments can be built for visiting athletes. 'They told us we were a security threat so we had to go,' said the head teacher. 'All my children were crying.' It is one of many demolitions; over 100,000 families have been evicted to make way for 'security zones' around the games and facilities that will mostly benefit India's small, but powerful, managerial and technocratic class who, besotted with all things corporate, prefer not to be reminded that 77 percent of their compatriots are dirt poor."

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