Wednesday, June 09, 2010

Digital Neighborhoods N@

The Pew Internet and American Life Project just
released their "Neighbors Online" report.

Join dozens of "neighbors online" hosts in a Q and A with the report's
lead author Aaron Smith on the Locals Online community of practice:

The report is available directly here:

Here is a blog summary I wrote up with a particular focus on what the
report challenges us to do in terms of making this powerful and
cherished form of online community building accessible to _all_:

The text from that page:

According to the just released Neighbors Online report from Pew
Internet and American Life, 27% of American adult Internet users (or
20% of adults overall) use “digital tools to talk to their neighbors
and keep informed about community issues.”

This is an amazing number and a great starting point.

Today, we finally have baseline for the growing neighbors online
movement. The other week we hosted a webinar on how to use technology
for community building. This week we have some real numbers to help us
develop strategies to broadly serve and connect as many people as
possible not just those who easily show up – because if we don’t we
will soon be talking about how we red-lined neighborhoods out of the
community and democracy building opportunity of a generation.

In summary, to reach the 27% of Internet users engaging locally online:

* 14% read a blog dealing with community issues at least once in
the last year (while the frequency of visits wasn’t measured in this
survey, 1/3 of general blog readers check blogs each day)

* 13% exchanged emails with neighbors about community issues
(think informal “to:” “cc:”)

* 7% say they belong to a community e-mail list (this intensive
and typically daily experience is the cornerstone of
Neighbors Issues Forums experience) – this equates to about 10 million
American adults connected most days with their neighbors online in
community life!

* 6% communicated with neighbors by text messaging on cell phones

* 5% joined a social network site group connected to community
issues (like Ning and Facebook)

* 3% followed neighbors using Twitter (note the embryonic trend of
geo “hashtags” like #nempls – we feed it too)

Aaron Smith, the report author, in a private exchange noted to me that
2/3 of respondents only did one of these items. This bolsters my view
that the “there there” very local spaces online is almost a natural
monopoly – so making a unified online space available via multiple
technologies is essential (we use e-mail, web, web feed, Facebook, and
Twitter in an interconnected way for example) to reach more people.
The Inclusion Challenge

It has been our experience that the vast majority of “organic” local
online places started by passionate volunteers (some placeblogs are
quasi-commercial, but outside of such blogs, this is not an adjunct of
journalism) serve middle and upper income communities – urban
homeowners. The people who know about neighbors forums – LOVE THEM –
based on the feedback we’ve received on our forums (including the one
I host) and the all the new volunteers emerging to serve the 10+ new
communities (often jealous of what they see just next door to them).

First some good news focusing mostly on 7% on neighborhood e-mail
lists (although we do see local social networks, blogs, etc. all
blending together at some point anyway):

* Whites and Blacks participate equally at 8% of Internet users

* Urban participation is 10% and suburban isn’t far behind at 7%

* Women participate strongly at 9% in fact, we could say we need
more men who are only 5% (this is not the case with political
interaction online where white men dominate)

* With the community blog numbers, both young adults (16%) and
African-Americans (18%) Internet users have read a blog with community
issues at least once in the last year compared to 14% overall.

We launched our Inclusive Social Media effort with Ford Foundation and
St. Paul Foundation support to develop inclusive Neighbors Issues
Forums in lower income, high immigrant neighborhoods – or what we felt
are areas that are completely missing out from the community building
power of local online engagement. We see the Internet as the most
cost-effective “ice breaker” opportunity out there that can create new
bridges and sustained bonds. With intervention and resources for real
outreach and inclusion, neighbors online will do far more than just
reflect existing social capital.

So now we have numbers on the digital participation divide we must
close – among Internet users (not just the general population, so we
are talking connected people):

* Only 2% of those with household incomes under $30,000 are on a
neighborhood e-mail list, still only 3% up to $49,000 while between
$50-75,000 it is 7% and over $75,000 it is a whopping 15%

* Only 3% of Hispanics (both English and Spanish Speaking) are on
a neighborhood e-mail list – while they don’t measure Asians or
immigrants specifically, our guess is that the percent would be even
lower – our efforts target the highly East African Cedar Riverside
neighborhood and the plurality ~40% Southeast Asian (Hmong) with
African-American (20%) and White (20%) Frogtown neighborhood)

* Only 2% of rural residents belong to a neighborhood e-mail list
(while terminology may have been a factor here, we’ve learned a lot
from our Rural Voices effort to launch 4 community forums in rural
communities and would like the opportunity to invest more in this area
– in fact we’ve recently submitted small grant proposals to bring the
majority Native American and also lower income Cass Lake Leech Lake
forum into our Inclusive Social Media effort which will put a simple
one hour a day Community Outreach and Information Leader on the

Next Steps?

Here are some rough thoughts that we add to over time:

1. Inclusion Matters – As an organization, needs to
focus on bring these powerful online community building opportunities
to all – especially the people and communities being left behind. We
need more partners and funders to make this happen in the next phase
of our Inclusive Social Media effort in 2011 and beyond. Interested in
helping? Contact us. In the near term, we need to find resources to
work with the vibrant Powderhorn Park Neighbors Forum to build on
their expressed interest in recruiting more Latino participation. They
have had some bi-lingual postings, but the community in looking for
ways to build more connections as they confront in part a summer of
youth/gang related violence.

2. We Need a Good Directory Look-up – Most people don’t know about
online community spaces (I think). If they did far more would join. We
need to create a technology/format agnostic directory with geographic
and map based look-ups for these two-way local online communities. We
need to build on the work of Placeblogger and the UK-based
GroupsNearYou site which isn’t actively being developed.

3. Neighbors Online Week – With a good directory, we can then
promote such sites nationally/globally. I want the President of the
United States to be able to say (like the White House did with the
launch of Serve.Gov), go to X site, connect with your neighbors –
ACROSS the political spectrum – and build your community.

4. Move the Field – OK, so while we’d love to have many more people
start a forum with us, most of you will do your own thing. It is human
nature. As part of our inclusion-oriented Participation 3.0 initiative
we’ve convened dozens of local “hosts” for peer to peer exchange on
Locals Online. Let’s make it hundreds, share effective practices and
lessons, and inspire thousands of new “hosts” to start or effective
grow local online spaces that work. Based on the Pew numbers, we
estimate that there could be 30,000 neighborhood e-mails list hosts
for example. They are almost all working in isolation. Time to

Closing Remarks

If the Internet was first about going to the world, then connecting
privately with friends and family via social networking, the
revolution is finally coming home to everyday public and community
life. We don’t want the Internet to replace a face-to-face
conversation over the back fence, we want it to make those real
connections among neighbors possible for everyone in a busy modern era
where getting to know your neighbors is extremely difficult. We don’t
want the hyped location-based mobile technology to be viewed as the
way to connect with your existing friends because you are surrounded
by uninteresting strangers. We’d rather use technology to have fewer
strangers starting from where you live everyday. In short, meeting
your neighbors online might just be the best opportunity to connect a
nation in public life and counter those intent on pulling us a apart
with online partisanship and political diatribe masked as online

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