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 World Cup to Break Global Viewing Records
Brand Republic
The 2010 World Cup is expected to achieve record global viewership, with an audience increase of at least 5% over the 2006 tournament, according to research by IPG's Initiative. The sports event "can be described as the largest shared experience in the world.

"Univision Bests ESPN in World Cup Opener

Broadcasting & Cable Univision attracted 5.4 million U.S. viewers for the opening World Cup match between Mexico and South Africa on Friday. Given the high Mexican-American audience composition, Univision not surprisingly bested ESPN's opening match coverage of 2.6 million viewers.

MySpace Opens Content Site for World Cup

WebProNews

MySpace is offering an interactive feature-rich World Cup community "to act as an aggregate of the flurry of World Cup activity." The MySpace World Cup Profile includes live matches and news from Univision and Fox Sports, as well as fan forums and soccer-related games.

News Websites See Record World Cup Traffic
BloombergNews websites saw a record 12.1 million visitors a minute on Friday as the World Cup began, according to Akamai Technologies. The previous record, 8.6 million, was on Nov. 4, 2008, when Barack Obama defeated John McCain in the U.S. presidential election.
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