PR 2.0: The State of Social Media 2008

PR 2.0: The State of Social Media 2008 In Technorati’s 2008 State of the Blogosphere report, the company observed that blogging is becoming mainstream, leading the way for an Active Blogosphere - defined as the ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation. I’d also add that as the Active Blogosphere further permeates our daily information consumption and distribution processes, that the Social Web equally becomes pervasive. But, it’s so much more than an Active SocialMediaSphere. As networks become densely populated and new communities arise and thrive, we're experiencing a fundamental shift in content creation, distribution, and consumption, thus creating an Active and Participatory Media society that is inspiring and seeding a more literate and enlightened generation.