I like it. Well done. It works for me.
Plenty of fun images could be used with this slogan. Imagine a pre-historic man drawn with long arms that nearly drag on the ground, hunched back, and hockey gloves.
Then take the dated images of the evolution of man, from ape to uprigt, and outfit an entire team of players -- perhaps as they take the ice -- and blur into a guy in a crouched skating position showing speed -- but also to remind of the non-upright, being at the early end of the chain / timeline.
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