It's a mantra of the age of globalization that where you live doesn't matter: you can telecommute to your high-tech Silicon Valley job, a ski-slope in Idaho, a beach in Hawaii or a loft in Chicago; you can innovate from Shanghai or Bangalore.
According to international best-selling author, Richard Florida, this is wrong. Place is not only important, it's more important than ever. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the "mating markets" in which we participate. And everything we think we know about cities and their economic roles is up for grabs.
Richard Florida is Professor of Business and Creativity at the Rotman School of Management at the University of Toronto. He is the founder of the Creative Class Group, an advisory services firm charting new trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and the Harvard Business Review's Breakthrough Idea Award. He lives in Toronto with his wife. www.creativeclass.com
Who's Your City? By Richard Florida
$26.00 US or $32.00 CND, Hardcover
Available in the US & Canada on March 10, 2008
(In Canada please contact Random House Canada at 905-624-0672)