Time to open the Pgh Cereal Bar

After a year and a half of negotiations, CSPI has come to an agreement with Kellogg Company to adopt nutrition standards for the foods it advertises to young children. This is an historic commitment, and thus the Center for Science in the Public Interest (CSPI), the Campaign for Commercial-Free Childhood (CCFC), and two Massachusetts parents will not proceed with a lawsuit against the company.

According to the agreement with Kellogg, foods advertised on media—including TV, radio, print, and third-party Web sites—that have an audience of 50 percent or more children under age 12 will have to meet new nutrition standards. In addition, Kellogg will not:

• Advertise to children any foods in schools and preschools that include kids under age 12;
• Sponsor product placements for any products in any medium primarily directed at kids under 12;
• Use licensed characters (Shrek, SpongeBob, etc.) in mass-media advertising directed primarily to kids under 12 (for example, on the labels of food packages unless those foods meet the nutrition standards);
• Use branded toys in connection with foods that do not meet the nutrition standards.

Video: CSPI Executive Director discusses the settlement.

More information: Press release and related documents