Four years ago this week something changed American politics forever. Howard Dean introduced "The Bat," and his campaign upended the conventional wisdom about how campaigns are financed.
Four years later, we take it for granted that campaigns will use the Internet for fundraising. But guess what? There's more to it than putting up a webpage and sending out an email. Tomorrow night, DFA's Night School will focus on online fundraising as part of our 2007 Summer Semester on campaign fundraising.
Fundraising: Online and Email
Tuesday, June 26th -- 8:30pm Eastern
RSVP: http://www.dfalink.com/onlinefundraising
We will be joined by experts in online fundraising.
Zack Exley was the Director for Online Organizing and Communications for the Kerry-Edwards campaign in 2004. He has also worked with MoveOn.org and the Dean for America campaign.
Since its founding in 2004, ActBlue has helped raise over $23 million online for Democratic candidates across the country. Karl-Thomas Musselman and Erin Hill will join us on the call.
Tuesday night they will be sharing their knowledge of online fundraising with you and everyone who signs up for Night School.
RSVP today: http://www.dfalink.com/onlinefundraising
Night School is DFA's no-cost online training program. After you sign up, you will receive the information for a nationwide toll free conference call where we'll discuss online fundraising tips and strategies. The presentation includes a slideshow you can view in your internet browser or download and print out beforehand.
All this month Night School is focusing on how to raise money for your campaign, and it won't cost you a thing.
Talk to you Tuesday!
Arshad Hasan
Training Director
P.S. If you haven't already done so, you can get DVD copies of previous Night School sessions (including the newly released 2007 Spring Semester) online at:
https://contribute.democracyforamerica.com/nightschool
Every purchase helps us continue to keep Night School free for everyone. Order your DVD today!
Monday, June 25, 2007
Online Fundraising: Howard Dean's Night School. Class in session tomorrow night
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Additionally, general economic hardships can cause school fundraisers to earn less, as volunteer time is spread thin with more families requiring dual incomes. A survey done by national fundraising association in 2007 determined that on average the most labor intensive school wide fundraisers, in terms of the number of volunteers needed is school carnivals, with an average of 59 volunteers needed. Other labor intensive fundraisers included: auctions, "thons" such as walk-a-thons, breakfasts or dinners and raffles. By contrast the least labor intensive fundraisers for schools included: product fundraisers, direct donations, restaurant nights and student portraits. Another survey from the same source showed 71% of parents are "concerned and overwhelmed" with having to do more fundraisers.
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