Wednesday, April 30, 2008

Myron's dead. Now public parade of his son begins.

Meet Myron Cope's Son Danny
Myron Cope's son Danny was the inspiration for the Steelers Terrible Towel. Danny is autistic and attends the Allegheny Valley School. Channel 11's Peggy Finnegan talks to Cope's daughter and introduces 40-year-old Danny to the public for the first time.
Some serious parenting issues swirl around this local media story.

Correct me if I'm wrong. But, Myron was keen on keeping his son out of the public eye. So, would his wishes be honored with this display?

Did Peggy Finnegan press for the story? Did the sister? Did Danny? How did it get 'pitched?' Was a need need generated from Allegheny Valley School and its development people?

Is this 'news worthy?'

What is the long-term angle of this story?

Frankly, I think it is sad to put Danny in the spotlight. I feel that it would be against the wishes of his father. The media is making another mistake. Go figure.

Furthermore, I feel that the 'Terrible Towel" has a life of its own. That 'legacy' can be managed and it should be championed in a number of different ways so as to keep the revenue stream viable. However, the excitement and mystique of the Terrible Towelis tightly associated with sports and on-field momentum. That is where the efforts should be targeted.

I'd suggest a Terrible Towel baptism or vo-do spirit de-jinxing for the Steelers' draft choices -- with guys that are paid millions for a signing bonus. Put them into the limelight. Or, recycle Terrible Towels and install bits of these good-luck charms into motorcycle helmets of drivers on the region's roads.

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