The Atlantic offers advice from VH1 exec and Inside.com co-founder Michael Hirschorn:
"Not only do you allow your reporters to blog; you make them the hubs of their own social networks, the maestros of their own wikis, the masters of their own many-to-many realms." He suggests the Washington Post create an interactive online universe around Dana Priest's intelligence reporting. "Turn the site into a clearinghouse for global intelligence information, rumors, conspiracy theories, and so forth ... Go even further: incentivize the critics and reporters by allowing them to profit based on the popularity of their sites; make it worth their while to stick around.And another set of tips:
A 10-point prescription for ailing newspapers
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