Monday, February 12, 2007

Candidate branding from the John Edwards '08 Blog

Branding is a favorite topic of a past chairman of the Allegheney County Libertarian Party, J.E.
Join the Campaign to Change America / John Edwards '08 Blog ... active website communities, and are clearly benefiting from the Internet. But that really isn’t the answer to anything.

What matters is that they both have active public personae which draw the public to the candidates, and then their communities.

Personae that are based around emotional issues (global climate change, poverty); bringing a human element to both “candidates”. (I include Gore as he may or may not enter this or a future campaign.)
In this article, the concept of the candidate brand goes beyond party brand.

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