Tuesday, December 23, 2008

Sponsor needed for FINA World Marathon Swim Event

Perhaps a social media star can pick-up this sponsorship. Chris Brogan could do it, if he wanted to.
3rd December 2008

New Zealand’s opportunity to host the FINA Marathon Swimming World Cup next year may fall victim of the current economic issues.

Swimming New Zealand has been selected to host a round of the FINA World Cup to be held in Wellington in March 2009.

Despite extensive marketing work, they have been unable to secure a naming sponsor while their costs have risen considerably with the drop in the kiwi dollar.

Swimming New Zealand CEO Mike Byrne said the event is an outstanding opportunity for the sport and the country and he is determined to do everything he can to find the money to stage the world cup.

“The prizemoney for the event is in US dollars along with some other costs, that has increased our budget by more than 20 percent,” Mr Byrne said.

“We’ve got an outstanding sponsorship package that includes television coverage to more than 30 million homes worldwide.

“We’ve been out in the marketplace working hard but there have not been any takers. We’ve had a lot of interest but in the current economic climate none have been able to sign on.

"We’ve got a fair bit of our funding in place and some excellent support from Wellington City but without that key component from a sponsor, especially now we have additional costs, then we will have to look seriously about whether we can stage the event.”

The FINA Marathon Swimming World Cup is a fast growing professional open water circuit which gained considerable significance with the inclusion of the 10km open water swim into the Olympic programme at Beijing. A number of high profile long distance pool swimmers have moved into the open water scene with the introduction of this professional world cup circuit.

The World Cup is being staged on Saturday 28 March as part of a Wellington Festival of Swimming which will also include a Junior Swim, Recreational Swim and an International Age Group Championship.

For interviews contact:
Mike Byrne, CEO Swimming NZ, Tel 021 2492162

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