Daly, NBC: 'Show' us your stuff Daly, NBC: 'Show' us your stuff
NBC and Carson Daly plan to reward those with a penchant for storytelling on the Web with an interactive contest dubbed 'It's Your Show,' the network said Thursday. The online competition, which began Thursday, will encourage users to create and submit their own user-created video with the help of clips and a 'video tool kit' and the lure of $100,000 in cash. 'We want to give people a chance to show us what the next level of user-generated content can look like when given the tools and the opportunity,' NBC Entertainment president Kevin Reilly said. Reilly also indicated that a television component of 'It's Your Show' is in development, with plans to integrate the best and worst of content into a broadcast. Daly is set to host.