This series of seminars and discussions is designed to help arts
organizations, artists, media outlets and local businesses gain greater
advantage from their communications planning and implementation.
Begins, Saturday, November 20, 2004 - 9:00 to 2:00 pm.
Details in the comment section.
Hosted with PCTV21.
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Open to the public – Only $20 Per person
Community College of Allegheny County (CCAC)
Homewood - Brushton Branch - 701 N. Homewood Avenue
For information or directions, call (412) 371-1600
Media Partner: Pittsburgh Community Television, www.PCTV21.org
Refreshments will be served.
The November 20 Agenda: Concept, Project Outline, Calendar, Project Research, Start Small, Imagine
Big!, Break, Planning Methods, Ready To Go, Partners, Contractors, Web Sites
Our presenter, Andrew W. Thornhill, has 30 years in the communications industry and the components of the program. You can gain insight, ask questions and plan your strategy – at a minimal cost!
From basic media choices to the benefits of sophisticated corporate sponsorship, this series will guide each participant to a better understanding of the marketing, media and communications world and the
skills to be successful. Be sure to ask about our field trips to Chicago and Las Vegas!
1. What are the options? – Friday, October 29, 2004
Marketing Planning - Advertising, Graphics, Media Relations (Publicity), Public Relations, Community Relations, Trade Relations, Special Events, Merchandising
2. How to do it. – Saturday, November 20, 2004
Research, Calendar, Start Small, Planning, Partners
3. Paid Media – Saturday, December 18, 2004
Radio, Television, Newspaper, Magazine, Internet
4. Proprietary Media – Saturday, January 22, 2005
Flyer, Newsletter, Internet, Radio, Magazine, Television
5. A peek at the future – Saturday, February 19, 2005
Digital Media, Digital Television
6. Corporate Sponsorship pays for it! – Saturday, March 19, 2005
Corporate Sponsorship for the Arts - Getting Started, The Role of the Warrior, Serious Planning,
Business Relations, Integrated Marketing. Sponsor Relations - Administration, Continuity, Presentation
The Communications in the Arts Seminars are made possible by support from the Pittsburgh Center for Communications in the Arts - PittsburghCenter@hotmail.com
Communications In The Arts Seminars are offered nationally in association with Performance School, Inc. - David Mills, Ph.D., Producer – www.performanceschool.org
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