Blogging and Newspapers, a Lesson in How Not to Brand and Market - Blog Maverick

Mark Cuban's article has good insights.

Blogging and Newspapers, a Lesson in How Not to Brand and Market - Blog Maverick Blogging and Newspapers, a Lesson in How Not to Brand and Market

Bloggers are not on the outside in the locker room with the Mavs of the NBA.

Cuban's firm belief: Newspapers having "bloggers" is easily one of the many bad decisions that newspapers have made...
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I would be doing everything I could to send the message that "The NY Times does not have blogs, we have Real Time Reports from the most qualified reporters in the world. Like blogs we post continuously , 24x7x365 to keep you up to speed, unlike blogs, we have the highest level of journalistic standards that we adhere to...

Okay, that said, it does NOT make much sense to have a "Bloggers' Guild."